Slacker Radio partners with XAPPmedia technology for voice-controlled music selection

Today brings an announcement from ad-tech purveyor XAPPmedia, describing a partnership with Slacker Radio that brings XAPP’s voice-interactive technology to Slacker listeners for navigating the music library. Slacker users are served promotions for playlists, artists, or songs, and can switch to the promoted music by saying a word or phrase without touching the screen. Continue Reading


adStream: We hear frequent real estate ads, as category is projected to grow

adStream is a journal of ad-stalking in streaming audio services.

We have heard real estate ads frequently during the course of these weekly installments. Borrell Associates released a study of ad spending in the real estate category, projecting an increase in streaming audio. We expect to hear more of Zillow and Trulia, and local agency ads as local streaming audio marketing grows apace. Continue Reading