Virgin Mobile USA has added unlimited streaming from select music platforms to some of its plans. The music partners are iHeartRadio, Pandora, and Slacker Radio. More music platforms will likely be added in the future. Continue Reading
adStream is a journal of ad-stalking in streaming audio services.
We have heard real estate ads frequently during the course of these weekly installments. Borrell Associates released a study of ad spending in the real estate category, projecting an increase in streaming audio. We expect to hear more of Zillow and Trulia, and local agency ads as local streaming audio marketing grows apace. Continue Reading
adStream is a journal of ad-spotting in music services. We spent an interesting hour stalking ads on Slacker Radio, to check spot load and see (or hear) which brands were extending their campaigns onto Slacker, which brands itself “the most complete music service on earth.” We found rock-steady regularity in Slacker’s ad pacing. Continue Reading