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Public media audience expanded in 2017, with NPR digital pushing the growth

Pew Research Center has published its latest data on public media audience, including NPR, American Public Media, and Public Radio International. For most metrics, the three public media houses saw little to some growth, although NPR’s digital platforms continue to be top performers. Continue Reading

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Spotify gets NPR as two giants combine strengths

In a pivotal deal, NPR announced that its entire podcast catalog is now available on Spotify for the first time. All shows from the public media outlet, both familiar favorites and new titles, will have a home on the streaming audio service. The arrangement brings the world’s largest podcast publisher into one of the largest podcast distribution platforms. Continue Reading

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16% of Americans own a smart speaker: post-holiday results of groundbreaking NPR/Edison research

NPR has updated its Smart Audio Report with a post-holiday survey conducted by Edison Research. The headline result is that 16% of American adults (about 39-million people) now own a smart speaker. Smart speaker adoption is growing at the pace of smartphones several years ago. AM/FM radio listening is being replaced at a greater rate than any other activity. Continue Reading

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More music, less typing, replacing radios drive smart speaker adoption in new NPR/Edison research

NPR and Edison Research have released the second part of their study on smart speakers and voice control. The first part was released during RAIN’s Podcast Business Summit in New York this June. The latest presentation of The Smart Audio Report focused on the specific activities and details of how and why people are using this new product segment. Continue Reading

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Edison/NPR study discovers that smart speakers are essential audio devices

The Smart Audio Report from NPR and Edison Research, which had its world release at yesterday’s RAIN Podcast Business Summit, revealed that the voice-activated devices (e.g. Amazon Echo/Dot and Google Home) encourage audio listening, music service subscription, and have become extremely valued additions to their owners’ lifestyles in sometimes surprising ways. Continue Reading