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UK’s half-year data shows nearly 80% streaming growth

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The British Phonographic Industry released half-year data about music sales in the UK. The report showed that there have been 11.5 billion tracks played in the first six months of 2015, compared with 14.8 billion plays in all of 2014. Dedicated audio streaming services see about 480 million streams a week. Stream Equivalent Album consumption for the first half was 11.49 million, up 79.5% from the year-ago period.

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Spotify buys Seed Scientific, digging in as the data-driven streaming platform

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Spotify has acquired Seed Scientific, adding to its cadre of big data capabilities. Under the new ownership, Seed Scientific will focus on analyzing the interactions artists, listeners, and brands have with the streaming platform. It will be the basis of a new Advanced Analytics division at Spotify, led by Seed’s founder and CEO Adam Bly.

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YouTube adds new Music Insights analytics for artists

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YouTube launched a new set of analytics called Music Insights specifically for musicians. The participating artists can use Music Insights to view engagement information, including their most popular songs and the locations where they have the largest number of fans. It also shares aggregated view counts, which include fan-uploaded videos using that artist’s songs as well as views of videos on the performer’s own channel.

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Apple reportedly snaps up music analytics company

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Apple seems to have made another musical purchase, this one with a focus on data. According to MusicAlly, UK media data startup Semetric changed its registered address to the same one as Apple Europe. The company also appears to have appointed Apple’s vice president of corporate law as a director in October. Financial details have not been formally disclosed, but the deal has been pegged at about $50 million.

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