Apple Music for Artists beta launches, the first analytics effort from the streaming service

Apple has introduced an analytics dashboard that offers insights into listener behavior within the tech company’s streaming music service. Apple Music for Artists is only available to a few thousand performers in the initial rollout. Feedback from these artists made result in tweaks or improvements to the system before its broad launch in spring. Continue Reading

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NYT musical geography project shows artist popularity across the country

The New York Times has published a data visualization comparing the popularity of top artists across the U.S. The publication used a cross-section of Billboard’s Top 100 artists and YouTube viewing data to create heat maps of where those performers are listened to the most (and the least). The artist maps offer insight into where and how some newer big acts got their surge to the top, who is keeping the familiar names atop the charts, and which regions have the most die-hard fan support for local heroes. And yes, there are some interesting surprises. Continue Reading