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Virgin, Verizon explore data-free streaming programs to mixed response

We have seen increased interest among mobile service providers in letting customers use select platforms without charging their data plans. Virgin Mobile and Verizon are both making inroads into the space, but there has been skepticism about how the carriers may go about securing those partnerships. Continue Reading

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UK’s half-year data shows nearly 80% streaming growth

The British Phonographic Industry released half-year data about music sales in the UK. The report showed that there have been 11.5 billion tracks played in the first six months of 2015, compared with 14.8 billion plays in all of 2014. Dedicated audio streaming services see about 480 million streams a week. Stream Equivalent Album consumption for the first half was 11.49 million, up 79.5% from the year-ago period. Continue Reading

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Spotify buys Seed Scientific, digging in as the data-driven streaming platform

Spotify has acquired Seed Scientific, adding to its cadre of big data capabilities. Under the new ownership, Seed Scientific will focus on analyzing the interactions artists, listeners, and brands have with the streaming platform. It will be the basis of a new Advanced Analytics division at Spotify, led by Seed’s founder and CEO Adam Bly. Continue Reading

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YouTube adds new Music Insights analytics for artists

YouTube launched a new set of analytics called Music Insights specifically for musicians. The participating artists can use Music Insights to view engagement information, including their most popular songs and the locations where they have the largest number of fans. It also shares aggregated view counts, which include fan-uploaded videos using that artist’s songs as well as views of videos on the performer’s own channel. Continue Reading

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Apple reportedly snaps up music analytics company

Apple seems to have made another musical purchase, this one with a focus on data. According to MusicAlly, UK media data startup Semetric changed its registered address to the same one as Apple Europe. The company also appears to have appointed Apple’s vice president of corporate law as a director in October. Financial details have not been formally disclosed, but the deal has been pegged at about $50 million. Continue Reading