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Survey shows preference for built-in connected car systems, but more education is needed

connected car canvas

A new poll from Harris Interactive detailed the knowledge and preferences of prospective vehicle buyers about connected cars. Among those who were at least somewhat interested in owning a connected vehicle, 65 percent said they would prefer to have a built-in system. That’s good news for the projects currently in the works at the tech leaders, such as Apple’s CarPlay and Google’s Android Auto, because they’ll have a leg up in buyer interest. Continue Reading