RAJAR Survey: Radio still leads, but on-demand has pull for youngest listeners

RAJAR has shared the results from its MIDAS Survey for winter 2017. Live radio has a 90% reach. Live radio also has the largest share of listening hours for each age bracket. The survey also offers data on on-demand listening and podcasts. Another interesting data set is the device share, which breaks down types of listening by platform. Continue Reading

16% of Americans own a smart speaker: post-holiday results of groundbreaking NPR/Edison research

NPR has updated its Smart Audio Report with a post-holiday survey conducted by Edison Research. The headline result is that 16% of American adults (about 39-million people) now own a smart speaker. Smart speaker adoption is growing at the pace of smartphones several years ago. AM/FM radio listening is being replaced at a greater rate than any other activity. Continue Reading