Anchor 3.0 completes the company’s transition into podcasting

Audio app Anchor has released a third iteration of its service, a move that further double down on its new identity as a fast and simple podcast creation system. The company began as a social audio and new-radio app which allows users to record short voice clips for instant sharing and audio replies. It has since been building out tools to serve as a basic podcast platform. Continue Reading

Pandora Q4 earnings: Ad revenue balanced by subscription growth

“I’ve now been at Pandora for almost five months,” CEO Roger Lynch stated to open yesterday’s Q4 earnings call. It was the first earning summary for the still-new chief executive with a full quarter of leadership behind him. “Having had a chance to dig in, I’m even more excited about the opportunity.” Key finance metrics, and a focus on the subscription services. Continue Reading

IAB Australia survey finds growing interest in podcast, streaming advertising

IAB Australia has released its latest audio advertising report. The top takeaways point to continuing growth in the digital audio ad space, an interest in exploring new formats in streaming audio and podcasts. “With the explosion of podcasting at both a content & consumer levels, I expect to see more brands stepping in but the opportunity is in brand integration and not spots and dots,” IAB Australia CEO Vijay Solanki said. Continue Reading

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RadioPublic calculator shows the pros and cons of today’s podcast advertising

RadioPublic introduced a Paid Listens program at the beginning of the month, and the podcast company is expanding its resources in this campaign to ensure more podcasters generate revenue. The business has added a calculator to its website that lays out the arithmetic behind potential Paid Listen earnings. Continue Reading

Webcast listening steady in December; leaders led (Triton Webcast Metrics)

In the December report of Triton Digital’s Webcast Metrics Top 20 Ranker, overall stream listening remained steady from the previous month. The three leaders — Pandora, Spotify, and iHeartRadio — each gained a single percentage in Average Active Sessions (Triton’s AAS metric). Spotify continued its chase of Pandora. Continue Reading