RAIN Notes: Wednesday, December 15
Jottings of Note
— Slurp (Will Page)
— Education (teenVOGUE)
— Normal Antics (Rooster Teeth)
Audio subscription revenue nearly two-thirds of total; digital audio ad revenue set to gain
Digital audio revenue is mostly derived from subscriptions, which will reach nearly two-thirds of total revenue in 2022. eMarketer projects 2022 as the yeard of greatest divergence between subscription revenue and digital audio ad revenue. Platforms included in this research include digital AM/FM, plurplay internet radio, satellite, and streaming music services. Continue Reading
RAIN Notes: Wednesday, December 15
Jottings of Note
— The Shift Is Underway… (The Verge)
— …and a Successful Shift (True Native Media)
— New Standards (AIR)
Podcast listeners listening more: Acast/Nielsen study
Podcast listeners are doubling down: Over half of them spent more time listening over the past six months than previously — that metric courtesy of research conducted by Nielsen in partnership with global podcast company Acast for this week’s Adweek in NYC. That 52% is favorable compared to the results for other audio categories. Click through for key findings. Continue Reading
Steve Goldstein: The Ups and Downs of Audio in 2021 – By the Numbers
by Steve Goldstein IN his latest column, Steve Goldstein provides a metrics-rich glance back over 2021. Thirteen milestones of 2021 lead us into the unknown of 2022. It’s a fascinating glance back, and forward. Continue Reading
NAD sues SiriusXM for lack of podcast transcripts
In what could be a warning to all podcast networks, and a boost for audio transcription services, the National Association of the Deaf has sued SiriusXM for failing to provide transcripts of podcasts. The suit covers Stitcher and Pandora as well. This action harks back to a previous lawsuit against Netflix. Continue Reading
Listeners embrace local shopping: SXM Media to marketers
“As brands continue to refine advertising and marketing plans, it’ll be essential to have a local strategy.” That’s from SXM Media on behalf of its SiriusXM, Pandora, and Stitcher units, in a data infographic directed at marketers. It’s the result of a 2,000-person survey of listeners. Continue Reading
Food delivery services reach an eager audience via podcasting: Nielsen
New information released from Nielsen’s ongoing Podcast Listening Buying Power survey shows that podcast listeners are twice as likely to use food delivery services, according to a research bulletin sent to RAIN. Food delivery is broken out to three types: Restaurant delivery, meal kits, and grocery delivery. Click through for details and infographics. Continue Reading
Jokes are lyrics: Royalty activism on behalf of comedians raised to new pitch
Copyright activists, comedians, and streaming services have roiled during the last week over new efforts to pay comedians for their ownership of written material in addition to royalties for recordings of comedy albums. Right administrator Spoken Giants is in the middle of it. Some comedy albums have been removed from some streaming services. Click to untangle the controversy. Continue Reading
RAIN Notes: Friday, December 10
Jottings of Note
— The Best (Edison Research)
— Who’s Who (Podnews)
— Quick Study (SXM Media)
Small podcasts: merch for money. Big podcasts: self-sold ads.
Sirius XM-owned podcast company Stitcher released an array of year-end statistics. They include a surge of new listening, and a survey of how podcasts of different sizes make money. Click through for some detail and a link to the entire thing. Continue Reading
Podtrac Top Podcasts: One change for November as stability continues
In Podtrac’s recently released Top Podcasts ranker for November, we see the continuation of a sameness trend RAIN has been tracking for several months. The list measures Podtrac clients and is ranked by U.S. audience size. Click through for RAIN’s visual comparison, and Podtrac’s original November list. Continue Reading