Spotify adding 60,000 new users a week in Australia

Spotify said that it adds nearly 60,000 new users per week in Australia and about 20,000 new users a week in New Zealand. It also said that a quarter of Australian’s population has at least tried out the platform. According to the Sydney Morning Herald, 30% of Spotify’s Aussie users pay for the premium subscription. The streaming service has been active in the Australian market for three years. Continue Reading

Editor’s Notebook: Spotify and YouTube cross into overlapping territory

When Spotify announced last week that it was adding video to its content catalog, it signaled a directional shift and a competitive thrust into YouTube’s territory. YouTube, meanwhile, is inching its Music Key subscription platform onto Spotify’s front lawn. Other brands like Deezer and SoundCloud are also blurring their lines of identity. It’s all about un-platforming … while trying to succeed as a platform. Continue Reading

Rumor Fact(ory): Spotify to curtail freemium to three months?

Digital Music News is reporting that Spotify may place some restrictions on its freemium listening tier. Unnamed sources have told that site that the free, ad-supported access could be limited to just three months under a new proposal. This is the type of change that labels and publishers have been pressuring the streaming service to make, and the leaders at Universal and Sony seem to be the driving force behind the rumored proposal. Continue Reading