Spotify is putting listener data to use in a more explicit way than usual in its new global marketing campaign. This push is the largest yet for the streaming company, covering 14 territories, and was developed in house. The ads present data points that showcase listener habits in reaction to key cultural moments from the year. Continue Reading
The mobile app for boutique television network Starz has integrated Spotify into the platform. This deal allows Starz app subscribers to access Spotify music from its TV shows and movies. Continue Reading
Rubicon Project has entered into a partnership with ad-tech company Adform for programmatic audio advertisements. As a result, Adform’s clients will be able to buy 15- or 30-second ads on Spotify programmatically through Rubicon’s platform. Continue Reading
Metallica is out with a new album and the band has gone an unusual route with distribution. Hardwired… To Self Destruct has been released on most of the usual digital outlets, but it is also on YouTube in its entirety. Metallica’s adoption of streaming distribution contradicts the band’s earlier resistence, and contains some irony. Then there is Radiohead, once a hold-out, which is now streaming on Spotify. Continue Reading
Brian Whitman has departed Spotify. He joined the streaming company as a co-founder and CTO of The Echo Nest, which Spotify acquired in 2014. Continue Reading
Spotify is embarking on a new addition to its live music tie-ins. The streaming music service will begin emailing users with concert recommendations based on their listening preferences. Continue Reading
Spotify made its first foray into Japan earlier this year, and the streaming music service has now ended its invite-only phase. During that period of limited access, the top track in Japan pulled in just 8,700 daily plays. Continue Reading
Spotify’s push for new video content is continuing at break-neck speed. The latest release is an animated series titled “Drawn & Recorded.” The ten episodes will share stories from pop music history. Videos will appear on Spotify’s mobile and desktop versions. Continue Reading
Spotify has relaunched its website for performers. Spotify Artists first debuted three years ago, and although it’s still a hub for sharing resources about the streaming music business model, it has undergone some changes from the original. Continue Reading
Spotify has entered a partnership with Headspace for its first joint subscription. People can now subscribe to both Spotify and Headspace’s meditation and mindfulness service for $14.99 a month. Continue Reading
Spotify has acquired Preact for an unspecified price. Preact is a cloud-based company that helps subscription-driven businesses acquire new subscribers and retain existing ones. Continue Reading
Sonos’ partnership with Spotify is getting a new layer. The companies have launched the public beta for controlling music on the wireless speakers directly from the Spotify app. With this beta, anyone on the same wifi network as the Sonos speaker can take control of the music choices. Continue Reading