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adStream: Grand Marnier “mixes” with SoundHound in original branding campaign

Music-ID app SoundHound has created an intriguing brand integration with Grand Marnier, in which the DNA of certain songs is revealed — samples, remixes, and covers, mainly. The campaign is called “The DNA of Music,” and we spotted it surrounding a Kelly Clarkson song ID’d in SoundHound. We talked to Cheryl Lucanegro, VP of Sales at SoundHound, to get the back story of this campaign. Continue Reading

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SoundHound adds automated Rdio playlist, following on Shazam’s heels

SoundHound announced that it has launched a new feature called Connect to Rdio. This update automatically adds all songs that a SoundHound user discovers to a special playlist within Rdio. Before this update, SoundHound already had tie-ups with several streaming platforms. This particular Rdio news, though, is similar to an announcement made by Shazam in July. Continue Reading

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Amazon Firefly: A twist on Shazam and SoundHound

Amazon released its much-awaited Fire phone this week, stepping into competitive waters with Apple and Google on the hardware side. At the same time, Amazon is stabbing into the music-identification space dominated by Shazam and SoundHound, each of which gives users quick song recognition and the ability to store “finds” in partner music services like Rdio and Spotify. Amazon’s most remarkable Fire phone feature is Firefly, which identifies music and much more. Continue Reading