Nielsen has released its Total Audience Report for Q3 2016. Radio inched back up to its Q3 2014 levels of 1:52 in media consumption in an average day. Live TV still holds the lion’s share at 4:06. During the period, AM/FM radio had a monthly reach of nearly 263.84 million, up from 260.43 million in the year-ago period. Continue Reading
Rumor has come to fact as Nielsen has acquired music data company Gracenote from parent company Tribune Media. The market-leading metadata company for music, video, and sports content, Gracenote instantly gives Nielsen an extraordinary level of intelligence about what’s playing, and where. Continue Reading
Nielsen is reportedly in discussions to acquire Gracenote. Variety cited sources who said such a deal would be between $450 million and $500 million. The focus for Nielsen would most likely be Gracenote’s automatic content recognition technology. Continue Reading
Nielsen Scarborough, a division which measures consumer shopping intentions, among other projects, released an unusual piece of research: A shopping list of sorts, tailored to podcast listeners. You’ll be amazed by what tops the list! (Sorry; we’re not used to clickbaiting. We’re clumsy at it.) Continue Reading
Nielsen has launched its Music Connect data product in Canada. This rollout offers clients more in-depth listener data, including for streaming and broadcasting. It covers 72 metropolitan areas across Canada, and has analytics including airplay, sales, and social media activity. According to Canadian music industry specialist Alan Cross, it could “shake up” what listeners hear on Canadian Radio. Continue Reading
Nielsen’s latest data is a Live Event 360 report, which analyzes fan behavior around concerts. People who attended at least one concert or festival in the past year spent 60% of their average annual music budget on attending those performances. Although the Nielsen report is focused on finding brand and marketing opportunities around live shows, there’s also an intriguing perspective for digital music platforms. Continue Reading
Nielsen released its Total Audience Report for the second quarter of 2016 and got into the nitty gritty of choice in the media space. It acknowledges that consumers now expect options in content, but noted that they don’t engage with all those choices all the time. Continue Reading
The latest Nielsen Music 360 report offered some updated information about the listener preferences in the United States. Online music services saw an increase in popularity, with 80% using one in the last 12 months. Nielsen’s definition of “online music service” includes streaming music, video, and live broadcast radio. Continue Reading
Nielsen is always a good source for snapshots of the latest consumer trends. The group’s latest release is an infographic of total audience figures for different media outlets in an average month. However, streaming audio is a notable absence from this infographic. Continue Reading
In a startling announcement that apparently hopes to drive a wedge into the radio audience measurement field, five broadcast groups have created a partnership with Shazam at the center, to develop what the announcement calls a “groundbreaking new audio measurement solution.” Continue Reading
Nielsen has released its comparable metrics report for the first quarter of 2016. The data revealed growth for most forms of both radio and streaming, although the rates of increase varied by platform and age. Weekly reach for radio remains unchanged from the previous quarter, with 93% of adults listening each week. Smartphone audio and video posted notable spikes in audience size and time listening. Continue Reading
Canadian listeners are continuing to shift to streaming, with total music consumption up 7.4% on year in the first half of 2016. Nielsen’s mid-year report for Canada found that total on-demand streams from audio and video platforms reached 18.6 billion songs. Continue Reading