Last week, we shared a blog post from Integr8 Research showing that song sales are still a worthy metric for radio to track. Now, the company used data from MusicWatch’s Audiocensus study to further assess the potential impact of streaming as well as downloaders. Continue Reading
MusicWatch sent RAIN News a pre-release note with results of its 2016 ‘Music Streaming Wars’ study, and found that Pandora was had the largest share of weekly music listening at 28%. YouTube took second place with a 27% share. Both of those figures include the audio companies’ free and paid tiers. Continue Reading
A new survey from MusicWatch broke out the most popular streaming services by hours listened. Its Audiocensus found that Pandora and YouTube dominate weekly time spent listening, each with a 27% share of hours in the second quarter of 2016. Continue Reading
MusicWatch investigated the role of playlists in listener habits and behaviors. The company compiled 500 online interviews with users of Spotify or Apple Music. According to the results, 90% of music streamers have listened to or created a playlist. Continue Reading
MusicWatch has released new research on the various forms of music piracy, how music consumers obtain music without generating revenue, and to what extent they do. A complicated profile of tech-savvy, copyright-confused consumer emerges, and a new descriptor: “badquisition.” Continue Reading
MusicWatch has shared research into consumer sentiment about what listeners want in a music streaming subscription. When asked what feature would encourage them to pay for their tunes, far and away the top answer was control over a completely on-demand service at 39%. However, 11% said “sound quality as good as the recording studio.” Continue Reading
Yesterday we reported on research published by MusicWatch that found Apple Music was facing an uphill battle in retaining its audience. Apple has interjected into that conversation, issuing a statement to The Verge claiming that 79% of the people who signed for Apple Music still use it. Continue Reading
A study by MusicWatch reviewed the success rate Apple Music has had among the company’s pool of iOS users. The study found that 77% of iOS users in the U.S. are aware of the new streaming platform, but only 11% said they are currently using Apple Music. Among people who had tried the service, 48% said they are not using it at this time. Continue Reading
MusicWatch and Eventbrite teamed up for a survey of how music discovery impacts listeners’ purchases related to live music. The results showed that 42% of the respondents cited streaming as a music discovery platform, and 51% of those streaming listeners bought tickets to a show by an artist they found on those services. Plus 29% of streaming discoverers attend two or more shows a month. Continue Reading
Research firm MusicWatch has released new data from its Annual Music Study, conducted in April. A professor at Monmouth University crunched the MusicWatch survey results to arrive at a snapshot of how college students are listening to music. Continue Reading
Research company MusicWatch publicly released data points from its Annual Music Study, measuring relative popularity among leading streaming music outlets YouTube, Pandora, Spotify, iHeartRadio, VEVO, and iTunes Radio. The timing anticipates Apple’s expected announcement of its new on-demand music platform. Continue Reading