To promote its Podcast Consumer Tracker research product, Edison Research released an interesting data munchable: the top 10 most recalled brands in podcast advertising for Q1. We compared Edison’s list with the top spenders in podcast advertising from Magellan AI. The result? Money and memory are bedfellows of advertising. Continue Reading
Podcast ad spending peaked in March for the first quarter of this year, accelerating through the quarter on a monthly basis. This according to Magellan AI in its Q1 2021 Podcast Advertising Benchmark Report. Click for graphs and the download link. Continue Reading
Podcast media planning platform Magellan AI is out with its monthly top 15 podcast advertisers, and the “Movers & Shakers” list of top increased spends. This edition is for the month of March. Top spend overall? $3.8M by BetterHelp, a familiar online therapy brand to avid podcast listeners. Click for details and link. Continue Reading
Magellan has released its always interesting Top 15 monthly report, this one for February. As always, it includes two rankers: Top 15 spenders, and Top 15 movers & shakers. Click for details and the Top Spenders list. Continue Reading
Online counseling service BetterHelp and used car retailer CarMax were the leaders in Magellan AI’s two January podcast rankers: Top Spenders and Top Movers and Shakers. Click through for details and graphics. Continue Reading
The Podscape, a graphic representation of the podcast business landscape created by Magellan AI and Sounds Profitable, has been revised. Of special note in this new edition are colored overlays indicating companies which own podcast entities, often through acquisitions of the past three years. Click through to see the infographic, get the download link and the email address for submitting comments to the creators. Continue Reading
Podcast advertising intelligence company Magellan AI released its December report of top podcast advertisers. This month’s roundup includes the single-month list, and a year-to-date (YTD) list which serves as a 2020 view of the top marketing money spent in podcasting. We have gathered the list data into three tables that sort advertising spend in three ways: Top December advertisers, top 2020 advertisers, and a concentration measure of money spent per show. Click through for the goods. Continue Reading
Podcast advertising intelligence company Magellan AI released its “Spenders, Movers & Shakers” list for November. Bank of America and McDonald’s take the #1 and #2 spots for increased podcast ad spending. Bank of America jumped from $128,000 in October to 1.9-million in November. Mcdonald’s jumped from $174,000 to $1.7-million. Click through for context and the full list. Continue Reading
Podcast advertising intelligence company Magellan AI, in collaboration with the Sounds Profitable newsletter authored by Bryan Barletta, have created an impressive graphic representation of the podcasting industry. It is an impressive project and a useful guide. Click through to see it and get the dowenload link. Continue Reading
Magellan AI has released the October edition of the company’s Top Movers and Shakers list, a monthly survey of podcast advertisers which have increased their month-over-month spend the most. October’s top mover/shaker is Geely. Who? Magellan explains that Geely is the parent company of Volvo. Geely spent about $2.1-million in October, nearly a $2-million increase over September. Click through for more details. Continue Reading
Magellan AI has released its always interesting Top 15 Advertisers reports. One is “Movers and Shakers” (greatest increase from the previous month), and the other is top advertisers overall by spend. The Joe Biden campaign dipped its toe into the water with $163,000. By contrast, the top overall podcast advertiser in Magellan’s view was Better Help, spending $5.4-million. Therapy is clearly more lucrative than politics. Continue Reading
Podcast advertising intelligence company Magellan AI has released its monthly report — actually a dual report of top advertisers for August, and top “movers and shakers” for the month. Movers and shakers are 15 advertisers which increased their podcast ad-buying investment the most, month-over-month from July-August. The top advertisers are simply the biggest spenders. There is no duplication in the two lists. Click through for details and links. Continue Reading