Are Your Listeners For Sale?

Earlier this week, RAINNews reported that an FM station in Boston – WKLB – is running spots for iTunes Radio. The spots are live reads, done by radio station personalities. When asked, the station, owned by Greater Media, issued a statement that kind of sounded like: “if you can’t beat ‘em, join ‘em.” This doesn’t seem like an especially well thought-out strategy. Continue Reading

Storyline 2013: Nielsen, Arbitron, and the ratings jigsaw puzzle

When Nielsen acquired Arbitron in September, visions of unification sprang into the minds of observers. Among Internet brands, Pandora arguably has the most to gain by holistic audience measurement. But as lean-back listening is more emphasized in Spotify, Rhapsody, and iTunes, many stakeholders want change in 2014. Continue Reading