RAIN Notes: Monday, February 26
IAB
IAB/MRC formulates measurement guidelines for $1.2B augmented reality segment (AR)
The Interactive Advertising Bureau (IAB), with the Media Ratings Council (MRC) have created a set of guidelines “to effectively capture the impact of AR campaigns.” The document is open to public comment until March 9. Click for details. Continue Reading
What’s the internet worth? Consumers say $38,000 a year. And they like ads. (IAB)
Yesterday we provided initial coverage of the IAB’s newly released study, “The Free and Open Ad-Supported Internet: Consumers, Content, and Assessing the Data Value Exchange.” We take a second tour through the richly informative 30-page PDF today, with an emphasis on metrics and the IAB’s narrative running through the presentation. Click for deep coverage and graphs. Continue Reading
Most consumers prefer ads to paying for ad-free (IAB)
The Interactive Advertising Bureau (IAB) has released a summary of its consumer research into the attitudes of media consumers toward advertising. A key finding: Nearly 80% of consumers would prefer to get more ads in turn for having to pay nothing for websites/apps. Click for more. Continue Reading
For all its gains, podcasting still in early catch-up (IAB part 2)
Part 2 in our coverage of the IAB’s Podcast Advertising Revenue Study, a mid-cycle supplement to the annual report which comes out each spring. This portion analyzes trends and recommendations related to programmatic ad buying, show-based vs. audience-based campaigns, and the need to develop revenue in video podcasting. Continue Reading
Buyers dig deeper as podcast advertising matures: IAB report
Podcasting has grown more than twice as fast as total internet ad revenue, a remarkable metric among many in this data-intense report from the IAB. Part 1 of RAIN’s coverage. Click for latest trends in revenue, ad type, delivery mechanisms, and campaign types. Illustrated with IAB graphs. Continue Reading
IAB releases Podcasting Buyer-Seller Checklist, a comprehensive tutorial
Don’t be fooled by the word “checklist” in the IAB’s packed, 25-page Podcast Buyer-Seller Checklist. It is a textbook-level account of how to buy and sell podcast marketing. Click for some details, and a download link. Continue Reading
Podcasting to reach $4B in 2025: IAB Podcast Advertising Revenue Study
The Interactive Advertising Bureau (IAB) released its seventh annual Podcast Advertising Revenue Study alongside its Podcast Upfront showcase in New York. The $4B number makes a good headline, but there is much more. Click for key metrics and trends supported by graphics.
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IAB announces Podcast Upfront location/agenda, returning to in-person hybrid format
The Interactive Advertising Bureau (IAB) has announced the presentation lineup for the Spring 2023 Podcast Upfront. In doing so, we learn that the event will expand from its Covid-era online format to a hybrid in-person/streaming arrangement. The date is May 11, and the location is Quorum by Convene in Manhattan. Click through for the agenda. Continue Reading
IAB Podcast Upfront 2022: The 12 presentations of Day 1
The spring IAB Podcast Upfront 2022. It’s three days of podcast network presentations to an invited audience of advertisers, agency buyers, and trade press. Settle back and click through for our detailed coverage. Continue Reading
$1.4B: More content, larger audience, increased ad spending, and DAI fuel record podcast revenue growth (IAB)
“U.S. podcast advertising revenues surpassed the $1 billion mark in 2021 for the first time (to $1.4B), as it continues to be one of the fastest growing channels in digital media. With 72% growth, podcast advertising grew twice as fast as the total internet advertising market.” –U.S. Podcast Advertising Revenue Study, IAB Click through for many more details and graphs. Continue Reading
IAB schedules 30 sessions for May (virtual) Podcast Upfront
Since the IAB launched a second annual Podcast Upfront last spring, the expanded franchise has not diluted demand for presentation spots. Approahced the May 10-12 virtual showcase this year, we see 30 presentations over three afternoons of pre-recorded pitches to advertisers. Click for the agenda.
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