Edison Research

60-million people own smart speakers; usage grows (NPR/Edison Research Smart Audio Report)

Posted on by Brad Hill

Tom Webster (SVP, Edison Research) and Joel Sucherman (VP, New Platform Partnerships, NPR) held forth in a Zoom webinar to present the Smart Audio Report 2020, a collaboration of the two companies. The report consisted of a wealth of metrics, including specialty survey questions relevant to Covid-19, and “qualitative research” — videos of users talking about how they use smart assistants. Click for details. Continue Reading →

Top 5 podcast networks deliver 50% reach of weekly listeners (Edison)

Posted on by Brad Hill

Ever needed confirmation that success breeds success? Edison Research has released an important result from its Podcast Consumer Tracker, a subscription research product that illuminates what the company calls “a universal measure of reach.” The bullet point? Any podcast advertising campaign which buys the top five podcast networks will reach 50% of weekly podcast consumers. Continue Reading →

Infinite Dial 2020: For the first time, more than 100 million Americans are monthly podcast listeners

Posted on by Anna Washenko

We’ve seen lots of research exploring the burst of interest in podcasts. The Infinite Dial 2020 results shows just how much the audio format is growing in popularity in the U.S. The monthly podcast consumer group grew 16% from the previous year, and 2020 marks the first time that audience surpassed 100 million Americans. Continue Reading →

Along with baseball, basketball, and nearly everything else, “Infinite Dial” live is off — webinar still on

Posted on by Brad Hill

In a day when baseball, basketball, hockey, Disney, schools and many other cultural institutions were suspended, yesterday also brought an announcement closer to RAIN home: Edison Research and Triton Digital have canceled the first live-audience presentation of The Infinite Dial, the annual public snapshot of American listening. The webinar is a go; click through for the registration link. Continue Reading →

Edison Research releases its first quarterly Top Ten Podcast ranker

Posted on by Brad Hill

Edison Research has  broken out a Top Ten Podcast ranker, which measures podcast popularity among weekly podcast listeners. The ranker will be released quarterly, and will represent a rolling four-quarter average. This method smooths out irregularities such as quick-rise, quick-fall podcast flashes in the pan. Continue Reading →

NPR/Edison Smart Audio Report finds 157 million smart speakers are in U.S. households

Posted on by Anna Washenko

The winter 2019 edition of the Smart Audio Report from NPR and Edison Research has been released on the CES stage, with the latest insights on how listeners are using voice tech and smart speakers. In the new report, 24% of U.S. adults own a smart speaker for an audience of about 60 million people. Continue Reading →

Edison/NPR report: Spoken word audio reaches 121 million Americans daily, including an active digital audience

Posted on by Anna Washenko

Edison Research and NPR have released the results of a new survey into consumption of spoken word audio content. It includes five years of previously unreleased data about audio, including podcasts, news, sports, talk radio, and audiobooks. The Spoken Word Audio Report found that 73% of the U.S. population listened to spoken word audio in the past month. Continue Reading →

Edison finds women are more than half of the new wave of podcast fans

Posted on by Anna Washenko

The latest report shared by Edison Research is an examination into the gender divides in podcasting. The results were initially presented at the She Podcasts LIVE event earlier this month. The report found that 29% of women have listened to a podcast in the last month, compared with 36% of men. Women are also drawing closer to an even split in the makeup of the monthly podcast audience. Continue Reading →

Edison, PodcastOne find heavy podcast listeners respond well to ads (but there’s a caveat)

Posted on by Anna Washenko

Edison Research and PodcastOne joined forces for a new report examining the heaviest podcast consumers, including their responses to advertising. Topline results from the survey of these “super listeners” were shared at the IAB Podcast Upfront, with full results to come in a webinar next week. Continue Reading →