Global podcast company Acast sent an interesting notice about a tech innovation called Interchangeable Ad Slots. The system takes advantage of Acast’s basic system setting which reserves each ad slot for one of two ad types: host reads, or pre-recorded brand commercials. The new technology can discern which type is reserved for a slot, and override that setting by selling and delivering the other type. Continue Reading
Acast completed an interesting survey of podcasters and listeners to gauge sentiment regarding using ChatGPT in podcasting. The survey is a broad gauge of feeling about using AI in a podcast — podcasters and listeners are clearly of different sentiments, but there is a clear takeaway. Continue Reading
Global podcast company Acast released its Q4 earnings, in a comprehensive, downloadable, fully designed PDF. Gross profit, net loss, and lots of detail, plus comments from CEO Ross Adams. Continue Reading
In the second study released by global podcast company Acast in 10 days, a survey of 600 frequent podcast listeners delivers a welcome finding to marketers: Listeners pay attention to ads, and take action on them. Click through for details and graphics. Continue Reading
From today’s press release: Acast, the world’s largest independent podcast company, has signed an agreement to acquire Podchaser, the world’s most comprehensive and authoritative podcast database. The planned acquisition brings together two champions of the open podcast ecosystem, strengthening and… Continue Reading
Acast announces its teased partnership with audio equipment make Focusrite, unleashing details today. The new relationship aspires to raise podcast audio quality for producers equipping their shows (by selling them new Focusrite gear), and saving them money post-production with free use of Acast’s mid-level hosting plan for six months. Focusrite, maker of Scarlett mic-to-computer interfaces, is releasing a new product as part of this. Click for details. Continue Reading
International podcast company Acast has launched in Asia with the appointment of Singapore-based Timi Siytangco as Key Account Director. Acast calls Siytangco’s hire as “the next iteration in Acast’s ambitious international growth strategy.” Click for relevant Asia listening metrics. Continue Reading
Legendary podcaster Marc Maron is taking his WTF with Marc Maron show to Acast for full representation and distribution, starting July 1. The new alliance means that Acast will be the exclusive host and sales partner for the podcast, its full back catalog, and other related materials. The show’s schedule and distribution won’t change. Continue Reading
Global podcast company Acast released highlights of its advertiser-facing Sounds Smart research. It is a survey of at-least-monthly Australian podcast listeners. (See it HERE.) One question asked about attention and immersion. Seventy-four percent of respondents agree with the statement: “Podcasts provide me… Continue Reading
Digital media outlet BuzzFeed wants a footprint in podcasting, and is partnering with Acast to get it done. The project will live in the BuzzFeed Studios imprint, and the plan is to lift off with six initial shows. Acast will launch and distribute the shows, and provide production assistance. Acast is even pre-credited for “creative direction,” interestingly. Continue Reading
Swedish-based global podcast company Acast has appointed two new directors in its U.S. Creator Network: Tiffany Ashitey as US Director of the Creator Network, and Tim Ruggeri as US Director of Development and Studios. Continue Reading
Sweden-HQ’d global podcast company Acast released Q4 and full-year 2021 finances today. For the first time, Acast shows registered a billion listens in a single quarter. Full-year listening reached 3.7-billion plays. Click for finance details. Continue Reading