Podcast listeners are open to and engage with ads, according to Acast’s latest report

Acast has released another round of data about podcast listeners and advertising. The Acast Audio Intelligence Report reviews spending habits for podcast listeners in the U.S. and UK. The two markets showed marked similarities in both demographic details and in reactions to podcast ads. Continue Reading

Acast reports offer insight for reaching the ‘unreachables’ with podcast ads

Podcast company Acast has shared its first pair of Acast Audio Intelligence Reports. The quarterly reports offer analyses of podcast listening in the United States and the United Kingdom, with Australia to be added at a later date. “This research is crucial to understanding where the industry is headed,” said Susie Warhurst, Acast’s UK director of content. Continue Reading

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Acast plans public offering; Ross Adams is new CEO

Acast is looking to go public on the Stockholm Stock Exchange and will be shuffling its leadership. In preparation for listing, Acast is changing up its leadership. CEO Måns Ulvestam and Chief Strategy Officer Karl Rosander, both company co-founders, will step down from their current operational roles and Chief Revenue Officer Ross Adams will step in as the new chief executive. Continue Reading