Search Results for: podcast radio

James Cridland’s International Radio Trends: Kyle and Jackie O – a damp squib? Or just poor-quality smut?

Posted on by James Cridland

by James Cridland

High expectations and low results; that’s a theme i this week’s guest column from James Cridland. He cites Kyle and Jackie O Live — the biggest radio show in Melbourne Australia , and syndicated across the continent — as an example. Can breakfast syndicated shows work? James has a lot to say in this. Also: Two recommended albums, a star interviewer, and how Star Wars saved NPR (sort of). Continue Reading →

Podcast ads beat other channels in back-to-school and holiday periods (Veritonic)

Posted on by Brad Hill

In its latest study of podcast advertising effectiveness, audio measurement company Veritonic compared the efficacy of podcasting with TikTok, Facebook, and Instagram. “Podcast ads are winning,” is the conclusion. The result derives from a July survey of consumers who listen to multiple podcasts per month. Click for findings, a graph, and link to the study release. Continue Reading →

Triton Digital debuts LATAM Podcast Ranker alongside a LATAM Insights Report

Posted on by Brad Hill

Triton Digital released a new ranker: The Latin America Sales Network Podcast Ranker. In addition and at the same time,, Triton added to its growing bundle of survey reports with the LATAM Insights Report. While the ranker celebrates success among Latin American podcast networks, the Insights document offers insights in consumer behavior. Click for details. Continue Reading →

Captivate and Megaphone achieve IAB 2.2 podcast measurement certification

Posted on by Brad Hill

Captivate calls it “the gold standard for podcast analytics measurement.” Megaphone refers to “the highest industry standards around accuracy and transparency in podcast measurement.” Both companies have announced their compliance with the IAB’s latest standard. Click for more info and linkage to the IAB 2.2 documentation. Continue Reading →

Steve Goldstein: Why Subscriptions Are Not The Solution For Most Podcasters

Posted on by Steve Goldstein

The New York Times is putting a lot of its podcast content behind paywalls, as it has done with cooking, games, and other categories. Should podcasters emulate? In this week’s guest column, Steve Goldstein observes: There is a lot of churn in subscription land. And the audio landscape is saturated with free content, much of it excellent. so it’s a mixed bag: “Good news: Some people are willing to pay.  Bad news: not a lot of people.” But there are exceptions, and industry opinions, and no definitive answer for all shows. Click for a key review of strategic thinking. Continue Reading →

James Cridland’s International Radio Trends: Another pop-up station, and a drone light show

Posted on by James Cridland

by James Cridland

This week James reports the BBC’s new station, called Election 2024. It’s a 24-hour news stream, and interestingly it is available only on the BBC Sounds app … and only in-UK listeners can hear it, and James is dubious. Also: American radio jingles, Australian radio mascots, and much more. Continue Reading →

Entertainment / Enjoyment / Effectiveness: Signal Hill quantifies common sense for branded podcasts

Posted on by Brad Hill

Signal Hill Insights released its 2024 Benchmark Report, documenting and measuring the effectiveness of branded podcasts. The company has for years been a leader in testing audio effectiveness in audio marketing. This latest report quantifies and evangelizes the power of brand-created podcasts. Click for detailed coverage.
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