Recognizing International Podcast Day (September 30), podcast giant Acast has released a new consumer research study: Podcasting Trends in Established vs. Emerging Markets>. The field work (conducted by consumer research company Attest) surveyed 2, 600 weekly podcast listeners across 13 established and emerging markets. Click for detailed coverage and source link. Continue Reading
Podcast analytics and attribution company Chartable will be closed by parent company Spotify. The streaming giant acquired Chartable in February, 2022. At the time, Chartable and the likewise acquired Podsights gave Spotify a formidable podcast tech stack. The sunsetting appears to be a simplification of internal brands and functions. Click for more info and announcement language. Continue Reading
Australian podcast production house Deadset Studios and market research agency Insightfully have released the findings of PodPoll 2024, an in-depth survey into podcasting listening habits and behaviors. Click for details and charts. Continue Reading
Newsweek wants to provide readers with contextually relevant podcast recommendations. Headliner, which creates short video promotions of podcasts and other online entertainment, is providing those recommendations to Newsweek in a deal announced today. Continue Reading
In the ongoing sweepstakes in which podcast publishers and agencies seek determined and discriminating advertisers, we receive today a report from Voxtopica which studies the listening habits of registered voters. It makes the general assertion that registered voters are heavy listeners who trust the podcast medium more than any others. Click for detailed coverage and the source link. Continue Reading
A new way for podcasters to earn sponsorship revenue has been developed by CodeADX, which identifies itself as The Promo Code Marketplace. In this system, podcasters have full control of their sponsors and the products promoted on the show. It’s based on a commission model which generates what CodeADX calls “meaningful revenue,” even for shows lacking a scaled-up audience. Click for the details. Continue Reading
In a lovely turnaround, it turns out that the venerable True Crime podcast category helps solve the crimes it documents. We learn this in a new study from Edison Research and podcast network audiochuck. Audiochuck publishes one of genre’s most recognized titles, Crime Junkie. In an unusual angle in podcast research, the company evangelizes the podcast’s social values, not its benefit to advertisers. Continue Reading
Yesterday we covered Triton Digital’s Australian Podcast Ranker and today we receive the U.S. ranker for perusal. This list ranks podcasts which use Triton’s download and user measurement services. Top line: NPR News Now claims the #1 spot as usual, sorted by weekly average downloads. That program was published 840 times during the measurement period, giving it a meaningful advantage in the download sweepstakes. Click for much more info and nuance, and links to both versions of Triton’s release. Continue Reading
Triton Digital’s Australian Podcast Ranker for august, a 10-page PDF listing 200 shows, has been released to our eager grasp. As expected from previous monthly releases of this accounting, the Hamish & Andy podcast, produced by the Australian Broadcasting Corporation, owns the #1 spot as it has in previous months. We look for debut entrances to the list, and find just five of them. Click for more metrics and links to both versions (sortable and unsortable). Continue Reading
In his latest column, James shares takeaways from the recent Radiodays Asia and Podcast Day Asia conferences. He brings back intel about the DAB digital radio format, which he reports is gaining interest in Asian countries. And James evangelizes the format, saying it offers a surprising amount of new choice for broadcasters, which helps draw new listeners. UK radio group Global announced twelve new stations. ALSO: a wide range of observations and news from Europe, Australia, and Connecticut. It’s not called International for nothing. Continue Reading
In the second day of our two-part coverage of The Podcast Landscape 2024 from Sounds Profitable, we learn about consumer content choices, discovery methods, and attitudes of non-listeners. Click for details, graphs, and link to the original. Continue Reading
“Podcasts now reach 53% of Americans 18+ every month – the first report of monthly consumption reaching the majority of adults in the US.”
That is the #1 takeaway from The Podcast Landscape, 2024, released by Sounds Profitable as its largest survey ever, and claimed to be the largest publicly available study of podcast consumption in the U.S. We grab hold of the first several sections and plumb them for knowledge. Click for details, graphics, and a link to the original.
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