Bill Rosenblatt: Amazon Takes On Spotify In Podcasting

by Bill Rosenblatt
Guest columnist Bill Rosenblatt analyzes Amazon’s most significant entry to podcasting — a podcast listening service integrated with Amazon Music. Comparing Amazon to Spotify is instructive, and this piece also takes into account how Amazon’s lead in the smart speaker market plays into strategic decision around podcasting. One question for the near future, according to rosenblatt: How will audiobooks play in these global audio platforms? Continue Reading

Podation, providing “Pay per Listen” monetization to podcasters, readies for launch

A new venture, Podation, is readying for launch. Podation provides “Pay Per Listen” monetization to podcasters. The idea here is to lure the long tail of podcasters away from automated podcast advertising as a business model. Instead, Podcation offers a way to carve out selected content that users pay to hear. Podation provides the presentation and transaction tools.
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Acast enables podcasters to go premium with portable paywalls

Stockholm-based podcast company Acast has announced the release of  Access, an innovative technology which allows any Acast podcaster to establish premium-style content, establish a subscription price for it, and fulfill the entire strategy within the listener’s preferred podcast listening app. The concept ties together two previously incompatible features of podcasting. Continue Reading