A new Veritonic survey canvassed 300+ U.S. individuals who listen to podcasts and streaming audio at least once a month. The results indicate how those people listen, and what they want to hear from advertisers during the holiday season. Continue Reading
The average cost per thousand (CPM) for podcast ads rose upward in September, breaking a three-month downlward slippage. The nudge was in effect across all measures of audience size, and the average of them. This according to AdvertiseCast’s monthly tracker. Click for graph. Continue Reading
Acast has signed an agreement with Warmer Bros. Discovery to be the exclusive distributor and monetization partner for some of Discovery’s podcasts. Warner Bros. channels involved in this arrangement include Food Network, TLC, HGTV, Animal Planet, Discovery Channel, and the Travel Channel. Continue Reading
SaaS company SoundStack, which promotes “Full-Circle Audio” solutions for all kinds of audio delivery across analog and digital, has released an infographic which highlights the complementary attributes of broadcast radio on one hand, and podcasting on the other. It sources several research studies to deliver a 1+1=3 argument for advertising in both. Continue Reading
— Awarded (Brisith Podcast Awards)
— Down Under Demos (YouGov)
— Crime Truth (Lava For Good) Continue Reading
New York Public Radio is planning to terminate 12% of its employed positions, in the latest contraction in the NPR universe, as reported by The New York Times. The Times quoted a NYPR internal memo from LaFontaine Oliver, New York Public Radio’s president and chief executive, in which the situation was characterized as a “free fall in the advertising market.” Click for more detail. Continue Reading
— THE Analysis (Adam Bowie)
–Canadian Trends (Triton Digital)
— Explaining (Veritonic) Continue Reading
Production network Evergreen Podcasts is now partnering with AI-powered intelligence platform Sounder in a strategic partnership that prioritizes brand safety and contextual targeting. The partnership seems to climb aboard a quickly moving train in which AI is leveraged to give advertisers a more crystalline understanding of a podcast’s content, its level of safe language, and other attributes important to advertisers. Continue Reading
Music distribution and licensing company Songtradr has acquired music marketplace and community platform Bandcamp. Bandcamp is owned by interactive entertainment company Epic Games. As announced on the Songtradr blog, it appears that Bandcamp — which provides track and album e-commerce for independent artists — will continue operating, and one important new licensing opportunity will be in play. Continue Reading
— Thinking Out Loud (Conde Nast)
— Jobglomerate (The Podglomerate)
— Punchy (Brandy Jingles)
AdLarge announces a new partnership with AI-powered brand suitability and contextual targeting company Barometer. The mission is to provide brand suitability and safety guidelines across the AdLarge Podcast portfolio. Barometer has built an AI engine to analyze podcast content and… Continue Reading
Acast subsidiary and podcast discovery resource Podchaser has launched an AI-driven feature designed to enhance podcast audience targeting based on episode language. The distinguishing feature is the use of AI, as opposed to first-party demographic data, to analyze the language spoken within a podcast to predict the age and gender of its likely audience. Click for details. Continue Reading