Evergreen Podcasts partners with Sounder in latest AI collab for ad targeting

Production network Evergreen Podcasts is now partnering with AI-powered intelligence platform Sounder in a strategic partnership that prioritizes brand safety and contextual targeting. The two companies aspire to “reshape the podcasting landscape.” (Read the PR HERE.)

The resulting projects and prospective outcomes are not described, but the thrust here is clearly to inject clarity and granularity to the buying choices offered to podcast advertisers.

While short on details, the partnership certainly seems to climb aboard a quickly moving train in which AI is leveraged to give advertisers a more crystalline understanding of a podcast’s content, its level of safe language, and other attributes important to advertisers. This is the third substantial AI/podcast integration for the buy side this week.

“Evergreen Podcasts is thrilled to embark on this exciting journey with Sounder,” said¬†Michael DeAloia, CEO of Evergreen Podcasts. “Our mission has always been to support and amplify podcast creators, and this partnership allows us to do that on an even larger scale. In providing advertisers with the opportunity to align with relevant and suitable inventory, our teams are enabling substantial monetization for Evergreen Podcasts creators.”

Sounder’s Vice President of Sales and Client Success,¬†Brittany Hall, added, “We are honored to work with Evergreen Podcasts, a true trailblazer in the industry. Together, we will drive innovation and inspire advertisers to reach new heights with unmatched precision targeting.”

Brad Hill