The Interactive Advertising Bureau (IAB) has released a summary of its consumer research into the attitudes of media consumers toward advertising. A key finding: Nearly 80% of consumers would prefer to get more ads in turn for having to pay nothing for websites/apps. Click for more. Continue Reading
Audio production and syndication company YEA Networks has signed Frequency, a workflow automation and ad management resource for audio, as its podcast workflow automation partner. The goal is to accelerate deal flow, close sales, and service a growing number of opportunities.
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— Saddening (Broccoli Productions)
— TranslAItions (Digiday)
— Stepping Up (Morgan Smith / The Podglomerate
In addition to Magellan AI’s monthly ranking of top podcast advertisers, the company publishes a list called “Top movers & shakers” — it’s a top-15 list featuring advertisers which Magellan has deemed to achieve “the most significant increase” in spending. A few of these companies stand out. Continue Reading
It’s not a competition. But we observe that in December Amazon invested more in podcast advertising than perennial budget champ BetterHelp. This from Magellan AI’s December 2023 reckoning of top-spending podcast advertisers. Click for details and graphs. Continue Reading
Apple has declared that its next version of iOS, the iPhone operating system, will be equipped with automatically generated podcast transcripts. That feature will be helpful for users who sometimes prefer reading, or reading along with the audio. But does Apple have the right to do so? Who owns the transcript of an audio production which has been distributed by the audio owner? Continue Reading
Adtech company AdsWizz has introduced a new targeting technology for marketers who advertise in streaming music environments. Called Mood Targeting, “The new product seeks to match the mood or content of an ad, to the mood of the listener’s song or playlist.” Targeting music mood was a Pandora breakthrough years ago, and Pandora originally acquired AdsWizz (both are subsidiaries of SiriusXM). Click for details. Continue Reading
NPR has revealed its newly appointed CEO: Katherine Maher, announced on the network’s news and commentary program All Things Considered. Maher will inherit the seat now occupied by John Lansing, who took the top job in September, 2019, when he replaced outgoing chief executive Jarl Mohn. Lansing recently announced his resignation. Katherine Maher owns a deep resume. Continue Reading
Triton Digital released its U.S. Podcast Ranker for December, ranking the top 100 podcasts measured by Triton’s service. As always, this list connects each of the 100 listed shows with its sales network. As always, Triton’s online presentation of the ranker is highly interactive, allowing you to sort the order by Average Users, representing audience size, downloads, and sales networks, and more. Click for highlights. Continue Reading
Radio giant Audacy, rocked by bankruptcy debt restructuring, is forging ahead with a five-point business projection. Looking at the company’s business plan filed with the SEC, we see five areas of focus. Click for details, graphs, and a link. Continue Reading
Pierre Bouvard, Chief Insights Officer at Cumulus Media / Westwood One, is distributing recent analytical work by London-based author and marketing expert Peter Field. It’s a metrics-jammed 25-page presentation. Among the many metrics and charts, we find “mental availability” a compelling and interesting value. Continue Reading