Commercial Radio & Audio (CRA), the chief industry body for commercial radio broadcasters in Australia, has partnered with Triton Digital to release the Australian Podcast Bi-annual Report. Click for details, graphics, and link to the original. Continue Reading
Livewire Labs (“Podcasting > Forward”), The top podcast hosting platform is Spotify, measured by number of episodes (not podcasts) on the platforms. Spotify hosted slightly more than 24% of new episodes published in August. That was more than twice as… Continue Reading
The average cost per thousand (CPM) for podcast advertising in August declined just over three percent from July. According to Libsyn’s monthly reckoning, the average CPM rate for a 60-second ad spot was $21.26 on July 1, compared to $21.69 a month earlier. That per-thousand rate was the lowest in over three years. Click for the big timeline chart. Continue Reading
— Inside (E.B. Moss)
— Deep Dive Flashback (Podcast Movement)
— Democracy Lessons From Abroad (The Podglomerate)
— Peaking? (TRAPITAL)
— Print and Tape (Good Tape)
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Triton Digital notifies us that Nova Entertainment, branded as Australia’s leading audio entertainment business, has chosen to apply Triton’s Sounder subsidiary across Nova’s entire audio portfolio. Nova counts nearly 6.3 million listeners. Sounder, an acquired Triton subsidiary, offers three key AI-driven benefits. Click for details. Continue Reading
SiriuisXM has published The Podcast Trends Report — a metrics-loaded pitch to advertisers. Its information is derived from 17 sources. The presentation is a 22-page infographic. Click for detailed RAIN coverage, charts, summary explanation, and link to the original. Continue Reading
Streaming music platform Tidal, founded by music artists and now majority-owned by payment processing company Block Inc., has launched royalty tracking features for artists whose music is represented on the platform. The focus is songwriters, one part of the composer/performer duality which makes music royalties so complex. Click for details. Continue Reading
— Whistling While They Work (Westwood One)
— New Heights (Wondery)
— Large (TuneIn)
— Pre-event Pod (Spotify / CultureCon)
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Triton Digital released its monthly US Podcast Ranker for July2024, representing measurement from July 1 through July 28. (Triton rankers use 28-day months.). We note top podcasts and sales networks, and observe that only seven shows newly entered the list. Click for everything. Continue Reading
In a mid-size survey study (156 respondents with census representation) commissioned by insights platform Knit, and produced by Cumulus Media’s AudioActive Group, we learn about effective types of podcast promotion. We capture key learnings, share a few graphs, and link to the whole thing. Continue Reading
Fresh from Podcast Movement, RAIN guest columnist Steve Goldstein contributes this detailed tutorial in creating an audio promo, distilled from his PM keynote. The focus is squarely on podcasting, but the principles apply to any audio promotion. Creating podcast promos is low priority for many, Steve notes, making the seven takeaways he describes here essential learning. Beware dullnes — the cost is tune-out and dismissal. That is bedrock — and then he gets into left-brain and right-brain theory. An essential seminar. Continue Reading
In the day-2 keynote address at the 2024 Podcast Upfront, titled Raising Standards, Tom Webster (Partner, Sounds Profitable) delivered data, evangelized the podcast medium, and exhorted his audience to advocate for podcasting. And got a little scientific. And exhorted his audience. Continue Reading