Jottings of note:
Fundamentally Important
“Collaboration is key to healthy public radio.” That’s from an interview conducted by Scott Klass (CMO, SoundStack) with Steve Williams, President/CEO of WBGO. The interview transcript is the first part of a series. “This may be an obvious point, but it bears repeating: the world should be really thankful for public media,” Klass observes. The interview focuses on holistic digital strategy and the fundamental importance of data in decision making. Read it HERE.
News in Depth
The Sounds Profitable Educational Series announces its latest webinar, described as an in-depth look at the audience for News podcasts. Tom Webster will host guest Lamar Johnson, VP of Sponsorship Marketing at National Public Media. In podcasting, the News category reaches 31%of podcast consumers monthly, second only to comedy shows (a category which includes many upper-chart interview shows that aren’t generally funny). The webinar will analyze this important audience from demographics to media behaviors, to their podcast consumption habits. Registration (free) is open for Wednesday, February 26, 2pm ET. Do it HERE.
February 21, 2025
