Podcast hosting and advertising company Acast has added a specialized division to increase audience growth in its Acast Creator Network. Acast is calling it a “growth division,” and has staffed it with employees in the UK, US, and home country Sweden. Continue Reading
by Steve Goldstein
Guest columnist Steve Goldstein follows up yesterday’s exploration of why so many branded podcasts fail. Today, a checklist to determine whether your company, or any company, should have a branded podcast. One of them: “Can you think of 10 episode topics?” Continue Reading
Public Broadcasting Service (PBS), the major distribution hub for bublic television programming, is entering the podcast sphere with two podcasts derived from two TV shows derived from PBS Digital Studios — the online video production house within PBS. Continue Reading
by Steve Goldstein In his latest column, veteran podcast executive producer Steve Goldstein provides a tutorial on how to conceive and plan a branded podcast. And good news — this is just Part 1 of a two-parter. Part 2 tomorrow. Continue Reading
Jottings of Note, smart speaker edition
— BIG Award (Black Information NEtwork)
— No Pete Rose (Podcast Hall of Fame)
— Undead (Echoverse)
CBC, Canada’s public broadcasting company, has announced a winter podcast season. Click through for titles, descriptions, links, and a link to the entire CBC podcast portfolio. Continue Reading
Jottings of Note, smart speaker edition
— Emphasis on Building (iHeartMedia)
— ReminiSNL (Cadence13)
— A Back Catalog for the Ages (The Kitchen Sisters)
by Jeff Vidler
In his latest guest column, Jeff Vidler contemplates U.S. ad spend on podcasting has nearly doubled every two years since 2015. Listeners are receptive. The blend of advertisers is changing, and so are ad types. The highly successful host-read ad is difficult to scale. As podcasting steers toward programmatic, Jeff examines new formats and campaign types. Continue Reading
In what Chairman/CEO Bob Pittman calls “a unique opportunity,” and Digital Audio Group CEO Conal Byrne calls “the incredible potential of web3,” iHeartMedia announced its intention to develop “meta” experiences on the Roblox platform. There is an emphasis on tokenized communities — click through for more on that. Continue Reading
Jottings of Note, smart speaker edition
— AI in NYC (veritonic)
— Dewing It (AdLarge)
— Owning the Fail (DAX)
— Turning the Wheel (Larry Linietsky)
Audio monitoring and verification service National Aircheck has evolved its traditionally radio-oriented technology, adding podcasts to its existing capability of searching tens of thousands of radio stations. Interesting customizations are available. Also, the website is new. Continue Reading
In a widely cited article, The Verge reported that Spotify shut down its in-house founding podcast studio, internally called Studio 4 and publicly named Spotify Studios. While there is no reported connection, we observe that ending Studio 4 comes less than a month folloing the opening of Pod City, Spotify’s plush and elaborate podcast production facility in downtown L.A. Continue Reading