Edison Research has offered a preview tidbit in advance of the company’s annual presentation of U.S. Infinite Dial 2022, presented live at Podcast Movement Evolutions, and via live webinar. The sneak peek is about radio ownership in the home, which has been on a declining trendline for years. Click for details, graphics, and link to the webinar registration. Continue Reading
The cost of podcast advertising dropped in February compared to an unusual January spike. This according to AdvertiseCast, the Libsyn-owned ad marketplace. The average CPM of a 60-second spot was $23.41 in February, down from a two-year high of $25.40… Continue Reading
From SVP Dominick Milano we receive news that Targetspot-owned Winamp, the iconic desktop audio player which arguably started the MP3 revolution, will auction an original NFT of its first “skin” — the app’s appearance in 1997. Proceeds from this effort, and future auctions, will go into a new Winamp Foundation which will collect money to help musicians around the world. Continue Reading
Audio and podcast producer and publisher PRX released its first-ever annual report. Unlike a typical for-profit annual report, the non-profit PRX document avoids exact financials. It is a multimedia presentation of the company’s initiatives and the importance of its underwriting. Continue Reading
Publicly traded podcast hosting, advertising, and technology company Libsyn has raised $4.75-million dollars in equity financing led by Camac Partners. Camac describes its investments as “long-term in nature” lasting “decades rather than months or years.” Continue Reading
A leadership change in iHeartMedia-owned ad tech company Triton Digital has co-founder Neal Schore stepping aside, and John Rosso stepping up as President and CEO. Rosso was previously President of Market Development. Continue Reading
Public media organization PRX today announced a podcast streaming partnership with Sensical, a relatively new free streaming service from Common Sense Networks. Sensical debuted in June of last year, and launched its podcast slate in December. Continue Reading
Brad Hill: Heather, thanks so much for joining me today. Heather Osgood: Thanks so much for having me! I’m excited to chat. Brad: Great!. You are the founder of True Native, a podcast ad repping business that you started… Continue Reading
Heather Osgood, Founder and CEO of podcast ad-rep company True Native Media, joins Brad Hill for the RAIN Podcast Business Lunch. The conversation roams across the needs and expectations of podcast advertisers, both new and experienced, and how podcasters deliver to those needs. Continue Reading
Jottings of Note
— Smart v2.0 (APM)
— ‘Tis the Season (Edison Research)
— Following the Followers (Rephonic)
Podcast hosting/tech company Libsyn today released plans for illuminating and amplifying the voices of women in podcasting, as part of Women’s History Month. The company calls its initiative a social movement. It’s a three-part grassroots effort to shine spotlights on women in the field. Continue Reading
Jottings of Note
— Programmatic Need (Heather Osgood)
— Q&A (Francis Currie)
— New Drops (CNN)