Brad Hill: Bryan, it’s great to see you again. And thanks for making the time to do this. Bryan Moffett: No problem. Good to see you again, too. Lots going on. Brad: You are the Chief Operating Officer of… Continue Reading
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Transcript: Bryan Moffett and the NPR Network Growth Initiative (RAIN PBL)
Bryan Moffett is COO of National Public Media, the nationwide sales and sponsor development organization of NPR. More recently he took an additional role as head of the recently announced NPR Network Growth team. We discuss the mission and aspirations of this new initiative, and how podcasting is at the center of it. Plus much more!
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$1.4B: More content, larger audience, increased ad spending, and DAI fuel record podcast revenue growth (IAB)
“U.S. podcast advertising revenues surpassed the $1 billion mark in 2021 for the first time (to $1.4B), as it continues to be one of the fastest growing channels in digital media. With 72% growth, podcast advertising grew twice as fast as the total internet advertising market.” –U.S. Podcast Advertising Revenue Study, IAB Click through for many more details and graphs. Continue Reading
RAIN Notes: Friday, May 6
Jottings of Note
— Expansion (AdsWizz)
— Assessing Value (Audio UK)
— Incoming CFO (TuneIn)
Guaranty Media & Mike Agovino join to form Drop Biscuit Studios for podcasting
From Triton Digital co-founder and audio entrepreneur Mike Agovina we learn that he has partnered with broadcasting and production firm Guaranty Media to make a new podcast creation enterprise called Drop Biscuit Studios. This announcement shines light on a project… Continue Reading
Brad Hill: Daryl, it’s great to see you. Thanks for making time to do this. Daryl Battaglia: Thanks so much, Brad, for having me here. Brad: You’re welcome. This is going to be interesting. For as long as RAIN has… Continue Reading
“Demos Plus,” a new kind of podcast measurement with Daryl Battaglia (TRANSCRIPT)
Daryl Battaglia is SVP, Market Development & Strategy, at Triton Digital. This lunch conversation is all about podcast measurement, arguably the most important topic on the business side of podcasting. Daryl discusses current trends and a new audience measurement product soon to be released by Triton. Continue Reading
Veritonic announces Attribution, to measure audio ad performance
Veritonic is announcing today the launch of its audio Attribution solution, helping brands track and measure audio ad performance across any app, hosting platform or listening device. It is presented as a key component of Veritonic’s audio research and analytics platform, and the intent is to help advertisers better understand the impact of their audio creative, gain actionable insights, and improve ROI. Continue Reading
India’s Mirchi signs with Triton Digital for streaming and podcasting tech
Triton Digital is announcing that India/US radio company Mirchi has signed with the global tech giant to power Mirchi’s audio streaming and podcasting strategy. The deal has Triton providing its new client with a suite of advertising, measurement, and podcasting technologies. Content delivery, audience measurement, and monetization are all part of it. Continue Reading
Cumulus Q1 earnings: Digital and podcasting exhibit sharp growth
In the Q1 earnings report for Cumulus Media, overall revenue increased 15% year-over-year, representing the fifth consecutive revenue gain. In that broad picture, local spot revenue, the traditional radio revenue metric, increased 13%, and digital revenue grew 18%. Naturally, digital revenue received a lot of attention during the call. Click for details and quotes. Continue Reading
Ben Calhoun jumps from This American Life to The Daily
Ben Calhoun, formerly editor of pioneering public radio show This American Life and Serial Productions, has taken the role of Executive Editor of The New York Times’ “The Daily”, one of most successful podcasts in the world and the #1-ranked American show by Podtrac. Calhoun will manage the 50-person editorial and production team at the morning news show. Continue Reading
RAIN Notes: Tuesday, May 3