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RAIN Summit West concludes full day of 14 presentations

RAIN Summit West, the premiere education and networking conference for the online audio industry, concluded late Sunday afternoon with a Dashboard Dynamics panel. Focus topics included local digital ad dollars, podcasting, mobile radio apps, curation and storytelling, differentiation among streaming services, royalties and licensing, streaming ads, and more. Continue Reading

RAIN Summit preview: Bryan Moffett discusses NPR’s plans for more personalized podcasting

Bryan Moffett is VP, Digital Strategy & Sponsorship Operations at National Public Media (NPM). We spoke with him in a pre-RAIN Summit phone conversation about NPR’s approach to its audiences via archived content, and the potential of its recently-announced launch partnership with XAPPmedia for voice-activated mobile ads. Continue Reading

Deezer partners with AdsWizz to sell local ads globally; promises a U.S. launch “in the coming year”

European music service Deezer has partnered with ad-technology provider AdsWizz to help monetize local ad inventory in many of its global markets. RAIN spoke to Tristan Rachline, Deezer’s head of global sales, about the value of using AdsWizz, how it approaches local markets, and the much-awaited U.S. launch. Continue Reading