Brazil’s largest radio group chooses Audio.ad for programmatic audio ad market

Jovem Pan, the largest radio network in Brazil with 142 stations, has allied with Audio.ad, the audio advertising company serving Hispanic market in the Americas, to put its digital audio inventory in Audio.Ad’s automated platform. The partnership gives Jovem Pan advertisers access to Tail.digital, an audience data and segmenting platform. Continue Reading

AdsWizz enters Alexa development with interactive, voice-controlled audio ads

Ad-tech company AdsWizz is now in the Alexa development business, partnering with iHeartMedia on the publishing side, and ad agencies Assembly, Mediavest|Spark, and Mindshare. Alexa is the voice-controlled home assistant platform developed by Amazon and embodied in the Echo, Dot, and Look devices. Skills involve interactive listening and voice-activated responses to advertisements. Continue Reading