RAIN Notes: Thursday, March 14
— Promotion (Ana Karina Quiroz)
— More Than Intention (Eric Nuzum)
— New Role (Nina Sturm)
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Triton Digital partners with ID5 for privacy-first audience data
Global audio tech firm Triton Digital has partnered with digital advertising identity provider ID5. ID5 will add its audience data to Triton’s Audio Marketplace. The deal promised to enrich Triton’s audience reach with detailed listener profiles. Click for details. Continue Reading
Neil Young plans Spotify return, as the reason for it (Joe Rogan) becomes inescapable
A high-profile boycott of Spotify will end soon. Neil Young, who made a noisy exit from the streaming service a little over two years ago. will go back. It’s all because of Joe Rogan and the distribution changes to Rogan’s podcast. Click for our original coverage, and today’s update. Continue Reading
U.S. local ad spend 2024: $172B, near-even split of traditional and digital (BIA)
Advertising advisory service BIA has released its projection of 2024 media revenue. The total projected spend is $175.6 billion. Nearly half of that investment (48%) is projected to be digital media revenue. Click for details, an illustrative graph, and links. Continue Reading
“New Heights” wins Podcast of the Year at iHeartPodcast Awards
This year iHeartPodcasts chose SXSW as the venue for its annual iHeartPodcast Awards. Twenty-nine award categories were finalized, with New Heights, a sports podcast, winning Podcast of the Year. Click for details and photos. Continue Reading
AI-programmed radio (HD) launches in Nashville, powered by Super Hi-Fi
Radio innovation company Super Hi-Fi is promoting the launch of new technology which uses AI to create radio station programming, and has launched its first examples in HD. It is called HLS+. Partners in this technological adventure are Xperi and Cumulus Media. Two new radio stations in Nashville are powered by a combination of human-produced programming elements and AI-produced targeting and assembly. Click for more explanation of this interesting venture. Continue Reading
More buyers and more buying: MusicWatch Annual Music Study 2023
Consumer research company MusicWatch has released results of its annual music study for 2023. (It is HERE.) The results are derived from two separate surveys querying about 7,000 participants 13 and older. In it, we see an upward-looking report of… Continue Reading
“TV is what is playing in God’s waiting room” — and more media insights from Westwood One
We’re not sure Boomers would love the characterization in Westwood One’s recent analytical rundown of ratings and advertising insights, but the point is clear. To be precise, half of the linear TV audience is 65 years or older. This is just part of Westwood One’s latest analysis of media consumption across categories and age groups. PIerre Bouvard is the author. Click for info and a link Continue Reading
Steve Goldstein: Podcasters Are Grappling With How To Make YouTube Work
by Steve Goldstein
Video podcasting is Steve’s subject i his latest guest column. Reflecting on a recent panel in NYC, and merging those insights with Steve’s own strategies as previously expressed here, he has developed seven clean takeaways. Continue Reading
Warner preps acquisition of digital music firm Believe; AIM objects
Major music label Warner Music Group is reportedly planning an acquisition bid to ingest digital music company Believe, which specializes in assistance to, and advocacy of, independent artists. On the face of it, there are evident concerns from the perspective of indie artists and their advocacy groups. The Association of Independent Music is one such group. Click for details. Continue Reading
Spotify to hike subscription rates in France in dispute with a targeted tax hike
In what seems like a protest action in addition to a logical finance decision, Spotify will raise its subscription rate in France to compensate for a new tax levied by the French government. A public blog post which is both aggressive and defensive makes a case for the streaming giant. “Se simply can’t absorb any additional taxes.” Spotify also disputes whether taxed revenue in France gets where it is supposed to go — assisting artists. Continue Reading
RAIN Notes: Thursday, March 7
— The Long, Lucrative Tail (Amplitude Media Partners)
— Pipeline (Destin FM)
— Back Again (Sarah van Mosel)