IAB launches new VAST standard, replacing DAAST with “audio power”

The Interactive Advertising Bureau (IAB) has announced the launch of an upgraded Video Ad Service Template (VAST) standard that includes attributes of the IAB’s digital audio set of ad standards called DAAST (Digital Audio Ad Serving Template). The purpose of DAAST has been to promote a technical ecosystem in which advertisers, publishers, agencies, and consumer playback devices are aligned to coherently deliver and track streamed audio advertising. Continue Reading

James Cridland’s Future of Radio: Smart speakers that aren’t, and Radio Live to close

by James Cridland

James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: Smart speakers that aren’t and local radio that isn’t. New Zealand’s Radio Live newstalk station to close. Much more from around the audio world. Continue Reading

RAIN Summits

No RAIN Summits are currently scheduled.   PAST RAIN SUMMITS Would you like to look up a past RAIN Summit? Exlore the links below for a history of the A-list RAIN speakers over many years of RAIN business conferences —… Continue Reading

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IAB/PwC report: Digital audio advertising grows, with boost from mobile

The IAB released a new report showing that U.S. digital advertising revenue in the first six months of 2018 totaled $49.5 billion. The record high is a spike of 23% over the year-ago period. Digital audio advertising revenue for the half reached $935 million. This puts the segment on track to exceed the 2017 annual total of $1.8 billion in revenue. Continue Reading