Spotify is continuing its global expansion efforts, with India the streaming service’s likely next move. Variety reported that the company is aiming to enter the Indian market within the next six months. It will try to attract customers with an extended free trial period, one longer the usual 30 days offered to listeners when it launched in either Vietnam and South Africa. Spotify’s other moves this year included a recent rollout across the Middle East and North Africa.
India remains a compelling but challenging market for Western music companies. The local music landscape is strong, with existing services such as Gaana and Saavn already offering a global array of music and specializing in Indian audiences. Swedish publication Di Digital claimed that Spotify considered an acquisition of one of those two platforms to ease its transition into the region. Apple Music, Amazon Music, and Google Play are among the internationally known services that have already had launches in India.