RAIN Notes: Tuesday, January 2
— Profound Change (Digiday)
— Anthem (Steve Keller)
— Recovered Share (Edison Research)
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RAIN Notes: Tuesday, December 26
— A Caffeinated Milestone (Alan Cross)
— Onward and Upward (Conal Byrne & Jen Sargent)
— Elevation (Audacy)
Steve Goldstein: The Ups And Downs Of Audio In 2023
by Steve Goldstein
In this epic review of podcasting in 2023, guest columnist Steve Goldstein takes us on a retrospective tour of business developments in the fast-moving, still-evolving industry. What is a podcast — that existential question starts things off. YouTube. Gimlet. The job scene. Amp. Brand safety. The audio market generally. Research notes. Success at the top. AI. Omnichannel distribution. SiriusXM. Wall Street. Public radio. And … the opportunity of 2024. A must read. Continue Reading
NPR sunsets the NPR One app, unifying mobile features in the NPR app
In a dramatic simplification of its mobile experiences, NPR is discontinuing the NPR One app. In this consolidation the company has moved NPR One features into the existing (and now revamped) NPR app. Click for details and history. Continue Reading
Paul Vogel to exit Spotify; search for new CFO begins
Spotify’s well known Chief Financial Officer, Paul Vogel, will leave the company in April. A search for his replacement is underway as of now. All this in a straightforward announcement. It will be a fairly short tenure for Vogel, who… Continue Reading
RAIN Notes: Tuesday, December 5
— Warning (Colin Rushing)
— Realignment (iHeartMedia)
— Change At The Top (Cumulus Media)
James Cridland’s International Radio Trends: A Look Round Radio Formula (Mexico)
by James Cridland
In his latest piece, guest columnist James Cridland reports on a recent visit to Radio Formula, a national radio station in Mexico, owned by Grupo Formula. A new facility, opened in March of this year, offer gleaming photos. “It was astonishing how much the company had packed into what seemed to me like a quite small space.” James reports. He also reports on the latest RAJAR MIDAS report. Continue Reading
Steve Goldstein: Podcasting’s Multiplatform Imperative
by Steve Goldstein
In his latest guest column, Steve Goldstein shares insights from students in his Business of Podcasting course at NYU. Most notably, these students consume podcasts in many venues, from Tik Tok to Spotify to YouTube. The lesson for podcasters? Keep students in mind. “For most podcasters, relying on a single platform for distribution is no longer sufficient.” Continue Reading
Fewer words; better results. Quantifying the “Creative Standout” metric in audio advertising.
A new metric which gauges preeminence in audio advertising spotlights word density as an essential creative consideration. It’s called the Creative Standout score. Click for the explanation, graphics, and a study link. Continue Reading
Culture and impact in new Spotify podcast advertising trends report
In its newly released 2023 Podcast Trends Report, Spotify seeks to tease out indicators of major cultural and industry trends, and track those trends to podcast listening behavior. The report evangelizes podcast advertising, naturally, and delivers several elaborate and interesting infographics.
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Launch in April, and Q&A your listeners: Spotify’s success tactics for podcasters
Spotify for Podcasters released the 2023 edition of its Fan Study. The purpose is to discover how listener behavior might inform creator marketing strategies. It offers survey results which can guide podcasters to maximize listening by taking advantage of tools provided by Spotify. Continue Reading
Amazon joins cost-cutting trend with layoffs to Music division
In this year of cost-cutting staff reductions, Amazon Music has joined the trend. Bloomberg is reporting that the company is cutting some number of jobs from Amazon Music. This action will follow other staff tightening in the behemoth company this… Continue Reading