In a dramatic simplification of its mobile experiences, NPR is discontinuing the NPR One app. In this consolidation the company has moved NPR One features into the existing (and now revamped) NPR app.
NPR One was launched in 2014 (RAIN coverage HERE), and was a companion mobile experience to the NPR News app. “Leaning in is replaced by leaning back,” we noted, as the app experience sought to achieve a hybrid of passive radio listening and active audio selecting. The experience was engineered around a single continuous playlist that included news, podcasts, and other audio segments. We called the experience “a marvel of simplicity and elegance.”
The NPR app has a longer heritage, having launched in April, 2008. As a singular portal to a flow of NPR content, the newly enhanced app contains these features:
- The NPR One flow, a continuous stream of curated local and national news, culture and podcasts personalized to the user’s interests.
- Curated collections of stories and podcasts on the big storylines of the day.
- Top headlines from the NPR newsroom.
- Live radio from the user’s local station.
- A library of podcasts, with editor-picked recommendations from across public radio.
- Access to NPR’s flagship news shows – Morning Edition, All Things Considered, Weekend Edition and Here & Now.
“This app is a monumental achievement for public radio. It gives our audience unprecedented access to the best content from public radio all in one place. It is where we will build meaningful relationships with our most loyal audiences and welcome new digital audiences into the public radio community,” said Emily Barocas, Deputy Director of NPR One.
