Audio analytics powerhouse Veritonic has released a concise survey report which presumes to tell marketers how to improve their podcast advertising. It’s not a scold; it’s a guide based on insights culled from hundreds of U.S. podcast listeners in November. “Not all podcast ads are created equal.”
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Podcast giant Acast has acquired Wonder Media Network (WMN), a strategy, production, distribution, and design firm. The merger will create a new division within Acast called Acast Creative Studios. Wonder’s portfolio of original podcasts comes along with the deal. Continue Reading
— Iterating The Future (Rockie Thomas)
— A Single Symbiotic Place (Libsyn)
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Audio research and analytics platform Veritonic is well known for its knowledge and solutions in audio, notably in podcasting. Today we learn more of the company’s capabilities in analyzing and optimizing video podcasts. Veritonic says its platform offers advanced audio analytics that can be applied to video podcasts, such as tone, emotional resonance, and content effectiveness. Click to know more. Continue Reading
— Like A Gift (Spotify Wrapped)
— Staying Current (Magellan AI)
— Level Of Interest (A Google Search Comparison)
— Another Hill Climbed (Brian Lakamp) Continue Reading
In his latest guest column, Amplifi Media chief Steve Goldstein dishes a year-end review of podcasting in 2024. From the election to YouTube’s ravenous appetite. From Spotify’s envy to radio companies on edge. From public radio’s erosion to Sirius XM’s pivot. From subscriptions to audiobooks. This is a year-end must-read. Settle in. Continue Reading
— Staying Current (Magellan AI)
— Level Of Interest (A Google Search Comparison)
— Another Hill Climbed (Brian Lakamp) Continue Reading
This holiday season, AccuRadio, one of the world’s leading online radio services, is stepping up to protect listeners from the ultimate seasonal pitfall: Hearing the song “The Little Drummer Boy.”
“We have a foolproof plan to help our listeners stay safe from that song this holiday season,” announced Kurt Hanson, Founder and CEO of AccuRadio.
AccuRadio’s initiative supports the Little Drummer Boy Challenge — a playful annual game in which countless holiday music lovers aim to avoid hearing “The Little Drummer Boy” for as long as possible, from 12:01am local time on Black Friday through 11:59pm on December 23rd.
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Triton Digital released the October edition of its US Podcast Ranker, listing the top 150 shows. The default sorting of this list is by weekly average downloads, and that is the metric we use here. Click for month-over-month and year-over year for the top shows. Continue Reading
If there is a new-year predictions race, The Podglomerate wins the year in the podcasting field (as far as we know). The podcasting services firm has unleashed 2025 predictions garnered from featured guests in the Podcast Perspectives video series. There have been 46 guests in that series, and 18 of them have joined (so far) in the predictions series. Continue Reading
— Following TheMoney (Sort Of) (Milly Botes)
— Benchmark Survey; New Questions (Jacobs Media)
— Shade (Ari Herstand) Continue Reading
Apple’s annual release of top podcasts in various categories is here. It is based on devices that pull from Apple Podcasts — not a platform-agnostic list such as produced by Edison Research. Click for the list, and RAIN’s year-over-year comparison.
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