Podcast offers reach, youth, and differentiation: Sounds Profitable / Signal Hill

A new podcast audience study from Sounds Profitable and a cluster of sponsors was presented by co-CEO Tom Webster yesterday. Called The Medium Moves the Message, the central learnings are that podcasting’s young audience is growing, is differentiated in their listening habits, and that advertising on podcasts delivers “net new consumers.” Click through for details, slides, and key takeaways. Continue Reading

RIAA full-year 2022: Music subs leap upward, breaking through $10-billion U.S. revenue

“Streaming continued to account for a large majority of recorded music revenues in 2022.” Thus reports the first line in the Recording Industry Association of America (RIAA)’s full-year 2022 earnings report. All streaming platforms grew seven percent year-over-year, amounting to $13.3-billion. About 75% of that was subscription streaming revenue, which totalled to $10B. Click through for more, and detailed trend charts. Continue Reading

James Cridland’s International Radio Trends: Can your presenters publish to your website?

by James Cridland

In today’s guest column, James Cridland discusses difficulties with the BBC, and a strike among BBC Local Radio journalists. Then, coverage of the imminent disappearance of AM radio reception in U.S. cars — “Broadcasters relying on AM for their flagship services need to have an urgent plan to fix it.” Finally, James’s list of links. Continue Reading

LinkedIn Podcast Academy seeks to foster conversations with selected creators

LinkedIn, the leading social network for professionals, has launched the LinkedIn Podcast Academy. The structure of this initiative is simple — LinkedIn selected 19 business and startup podcasts created by LinkedIn members, and publicized those creator profiles. The program provides coaching, exclusive programming and LinkedIn co-branding. Aspiring podcasters can fill out a form. Continue Reading