RAIN Notes: Monday, March 20

Jottings of note:


Futuri Media created waves with its RadioGPT demonstration, an AI-hosted online music station. (It is HERE.) RadioGPT. Now Rusty Hodge, Founder and General Manager of the SomaFM streaming music platform, consolidated Futuri’s into an eight-minute aircheck, removing music and focusing attention on the AI-voice performance. Listen HERE.


Medium-moved Messages

“The Medium Moves the Message: A Comparative Assessment of Advertising from Broadcast to Podcast” — that’s the title of an upcoming webinar presented by Tom Webster of Sounds Profitable. It’s a research study performed by Signal Hill Insights. “This is one of the strongest studies I’ve ever put together,” Webster says. It promises to cover Radio, TV, and Podcasting by looking at the top five advertisers by share of voice in each medium, and observing the differential impact of each medium on the most common brand health indicators. It’s free; register HERE.


Stats Roundup

DemandSage, a business intelligence consultancy, has published “40+ Podcast Statistics for 2023,” authored by Daniel Ruby. Global in scope, this mega-collection of infobites ranges from number of listeners around the world to country-specific measurements of podcast penetration. Range is matched by depth as the report drills into various info categories. Thirteen sources are listed at the end, but individual pieces of knowledge are not attributed. All in all, a good reference to bookmark HERE.


— Monday, March 20


Brad Hill