Case study produces ASMR audio ads for Sport Clips, with Veritonic research

Posted on by Brad Hill

In a fascinating and experimental case study, haircutting shop Sport Clips leverage audio effectiveness research by Veritonic and audio design agency Play Audio Agency, to create ASMR audio spots. SMR (autonomous sensory meridian response) is an audio experience which stimulates tingling sensations in some people which travel down from the top of the head into the back. Audio elements often used in ASMR videos include whispering, tapping, and rustling. Click for an audio sample, and good luck continuing to work after listening. Continue Reading →

Audiochuck starts new podcast network; Jason Hoch to lead new company

Posted on by Brad Hill

Audiochuck, the podcast company formed by Crime Junkie entrepreneur and podcast personality Ashley Flowers, is forming a new business unit to develop new shows. That subsidiary is called WAVLAND, and will be led by long-time podcast executive Jason Hoch. Hoch was with HowStuffWorks for five years, first as Chief Content Officer, then as Head of New Initiatives. He was President, Podcasts at Imperative Entertainment, ending that stint last month. Continue Reading →

Interchangeable Ad Slots: Acast’s method of increasing inventory

Posted on by Brad Hill

Global podcast company Acast sent an interesting notice about a tech innovation called Interchangeable Ad Slots. The system takes advantage of Acast’s basic system setting which reserves each ad slot for one of two ad types: host reads, or pre-recorded brand commercials. The new technology can discern which type is reserved for a slot, and override that setting by selling and delivering the other type. Continue Reading →

Why is RSS great? A pitch by the Open Standards Project

Posted on by Brad Hill

From the beginning, podcasting used the open RSS system for distribution. RSS enables any audio app to present podcasts in any kind of directory system. It’s an open, unowned protocol. But when the most popular podcast in the U.S. (The Joe Rogan Experience, according to Edison Research) is purchased by one of the most popular listening apps in the world (Spotify), the door slams shut on RSS. Justin Jackson, a founder of Transistor.FM, posted a detailed advocacy for RSS. Continue Reading →

Streaming audio share drops in-car compared to radio, especially when ad-supported: Edison Research

Posted on by Brad Hill

It is well established that in-car listening is a stronghold for American radio’s reach. A recent edition of Edison Research’s Weekly Insights series puts numbers to the comparative strength of AM/FM in the car, and compares them with out-of-car listening. Click for details and charts. Continue Reading →

Planet Money podcast started a record label, and now has a hit

Posted on by Brad Hill

Last October the Planet Money podcast announced that it was starting a record label — with one song: “Inflation” by Earnest Jackson. The song was independently released 47 years previously, but failed to reach any kind of “hit” status. Planet Money thought current economic conditions warranted a re-release, and also wanted to learn about the economics of the music business, so the podcast crew put the song on Spotify. Now it’s a hit. Continue Reading →

“Synthetic Stories” — an AI-generated podcast launches and makes us think of AI audiobooks.

Posted on by Brad Hill

Synthetic Stories is a new podcast, and the first podcast (as far as we know) produced entirely by Artificial Intelligence (AI). That includes the script, the sound design, the music composition, the artwork, the voice performance, and the promotional materials accompanying the release. The presentation reminds us of synthetically produced audiobooks; we check on Apple’s progress with that. All these example are persuasive … a threat to performers, and a potential cost-cutting option to producers. Continue Reading →

NPR completes promised layoffs, discontinues four podcasts in “existential” cost reduction

Posted on by Brad Hill

A month after announcing upcoming layoffs, NPR has started and possibly completed the 10% workforce reduction. CEO John Lansing calls the action “existential.” The action is NPR’s largest layoff since 2008. Four podcasts will be discontinued. Individual and departmental targets are not specified, but it’s a broad sweep across many functions and types of work. NPM is not affected. Click for more details. Continue Reading →