RAIN Notes: April 8
— 500 Stations + 5,000 Listeners = Techsurvey 2025 (Jacobs Media)
— Next (Martha Fischer)
— The Big V (Steve Pratt)
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RAIN Notes: April 7
— Creator and Listener: Who’s In Control? (Spooler Media)
— Retaining the Viall Files (Libsyn)
— Targets (Acast)
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“The core definition of podcasting must evolve” — but not too much
Keep what’s good; change what’s wrong. That’s the message of a 21-page research manifesto produced by podcast ad agency Oxford Road with data from Edison Research. The premise? “Podcasting has reached a pivotal moment where its next phase of growth depends on how clearly we define and measure it.” A densely packed, powerfully informed rumination follows, and solutions. We extract key points and link to the full presentation. Continue Reading
RAIN Notes: April 3
— The Largest (Jacobs Media)
— Also The Largest (Sounds Profitable)
— Grades (Podnews)
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The tolerance and effectiveness of in-game audio ads (Veritonic & Audiomob)
In a newly released survey study conducted by audio analytics company Veritonic for audio discovery platform Audiomob, we learn five key points and their broad attitudes, tolerances, and preferences for in-game audio advertising. The results are intended to highlight the category to potential advertisers, and inform the field generally. Click for details, metrics, and graphics. Continue Reading
Health of music fans = potential wealth for musicians (MusicWatch)
A healthy music fan is one who spends money for music. When the consumer side is healthy, the production and creative sides naturally do well financially. That is the formula spelled out by Russ Crupnick in the latest release from MusicWatch where he is Managing Partner. Click for details and a link. Continue Reading
iHeart plans push into Asian Pacific podcast market; Mammoth Media partners
iHeartMedia, which never fails to remind its press contacts that it is “the No. 1 podcast network globally according to Podtrac,” is dropping news of a dramatic expansion of its global podcast presence. iHeart is partnering with Mammoth Media Asia to create and launch a slate of shows targeted “across the region” in Asia. It’s a cross-continental effort based on APAC’s potential for growth. Click for details.
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Streaming reached 100M subscriptions in 2024; $17.7 billion retail value (RIAA)
Paid streaming was delivered via 100 million subscriptions for the first time in history, increasing total revenue in 2024 by 3% to $17.7 billion (estimated retail value). This from the Recording Industry Association of America (RIAA)’s 2024 Year-end Revenue Report.) Click for details and 50-year charts. Continue Reading
RAIN Notes: March 28
— The Podcast Academy’s new board (E.B. Moss)
— Supercharging in Milan (AdsWizz)
— Experience (Billy Hartman / ART 19)
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Steve Goldstein: Gen Z and Video Podcasts: The Numbers Speak Loudly
In his latest guest column, Steve Goldstein shares findings from The State of Video Podcasting 2025, a landmark study by Coleman Insights and Amplifi Media. Continue Reading
RAIN Notes: March 27
— A View of Views (Bumper / Dan Misener)
— Gaining 10% happiness (Libsyn)
— Beyond Coffee (Dane Cardiel / Off The Record)
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76%, 4H 30M, and other metrics in new SiriusXM Media playbook
In the just released Audio Measurement Playbook, a detailed guide and lesson-book for measuring ROI with digital audio, produced by SiriusXM Media, the argument starts with a rather defensive posture: “Think audio is only an awareness tactic with so-so measurement options? Think again.” We rake through this deep tutorial for key points and link to the original.
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