The average cost per thousand (CPM) for podcast advertising took a small but sharp downturn in January , over one dollar lower than the average rate in November. Click for details and the long-term graph. Continue Reading
Global podcasting giant Acast sent us results of two surveys conducted in December, focused on the DTC (direct to consumers) segment. One survey queried 450 marketing pros who specifically work in DTC, and the other questioned 900 consumers who typically shop online directly from a company’s website. Survey results include interesting angles of favorability for DTC podcast marketing. Continue Reading
In a flaming accusatory open letter, label giant Universal Music Group verbally eviscerates TikTok for failing to meet UMG’s royalty terms. The statement is posted on the final day of an existing royalty contract between the two giants. Continue Reading
Yesterday we provided initial coverage of the IAB’s newly released study, “The Free and Open Ad-Supported Internet: Consumers, Content, and Assessing the Data Value Exchange.” We take a second tour through the richly informative 30-page PDF today, with an emphasis on metrics and the IAB’s narrative running through the presentation. Click for deep coverage and graphs. Continue Reading
The report’s mission is to “cover trends in podcast listening and the devices and platforms that listeners use.” The sources of its information include a 12,000-subject survey conducted with Signal Hill Insights. Podcast reach continues to grow, but that is only an introductory set of metrics in this deep, granular work, which is a combination of surveys conducted with Signal Hill Insights, and Triton’s ongoing Podcast Metrics ranking. Click for high points and graphs, and the download link. Continue Reading
The Interactive Advertising Bureau (IAB) has released a summary of its consumer research into the attitudes of media consumers toward advertising. A key finding: Nearly 80% of consumers would prefer to get more ads in turn for having to pay nothing for websites/apps. Click for more. Continue Reading
Audio production and syndication company YEA Networks has signed Frequency, a workflow automation and ad management resource for audio, as its podcast workflow automation partner. The goal is to accelerate deal flow, close sales, and service a growing number of opportunities.
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— Saddening (Broccoli Productions)
— TranslAItions (Digiday)
— Stepping Up (Morgan Smith / The Podglomerate
In addition to Magellan AI’s monthly ranking of top podcast advertisers, the company publishes a list called “Top movers & shakers” — it’s a top-15 list featuring advertisers which Magellan has deemed to achieve “the most significant increase” in spending. A few of these companies stand out. Continue Reading
It’s not a competition. But we observe that in December Amazon invested more in podcast advertising than perennial budget champ BetterHelp. This from Magellan AI’s December 2023 reckoning of top-spending podcast advertisers. Click for details and graphs. Continue Reading
Apple has declared that its next version of iOS, the iPhone operating system, will be equipped with automatically generated podcast transcripts. That feature will be helpful for users who sometimes prefer reading, or reading along with the audio. But does Apple have the right to do so? Who owns the transcript of an audio production which has been distributed by the audio owner? Continue Reading