As of today, global audio streamer Deezer has joined Ad For Good, a certification label that encourages brands to give at least one percent of their media budgets to social or environmental causes, and provides technology to do so via partnership with Boon.Today. Click for details.
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If podcast rankers reveal stagnation at the top levels of popularity (they do), Magellan AI’s monthly ranking of top advertisers shows the same characteristic. Looking at the just-released list of top 15 spenders in May, and comparing it to April, we see the same top five advertisers: BetterHelp, HelloFresh, ZipRecruiter, Amazon, and Geico. Click through for comparison chart. Continue Reading
Jottings of Note
— Smart (“Smartless” podcast)
— No Party Favors (Wondery)
— Missing the Mark (Apple Music)
The Washington Post has hired Renita Jablonski as director of audio (title uncapitalized in the press release). Jablonski comes from Spotify, and is also ex-NPR. The move signals the importance of audio to WaPo, which displays neary 30 shows on its podcast page. Continue Reading
In a very interesting (and fairly technical) new report from AdsWizz targeted to advertisers and agencies, audio advertising is evangelized in a general way while the company’s audio ad attribution product is explained and promoted. Attribution has been a blazing-hot keyword in podcast advertising for a couple of years. AdsWizz expands the scope of potential attribution to the entire realm of digital audio advertising. Continue Reading
U.S. government-regulated collection agency SoundExchange distributed $947-million in online performance royalties last year. The money went to labels and independent owners of recorded music in 2020. It’s a 4.3% lift from 2019 distributions. Continue Reading
Jottings of Note
— A Breeze (NH Public Radio)
— Smart Down Under (Edison Research)
— Work (Chartable)
Remote podcast interview recording platform SquadCast has released v4 of its built-in toolkit, adding features which dramatically enlarge group sizes, and appear to rival and automate certain mastering capabilities of DAWs (digital audio workstations). Continue Reading
Podcast Radio, the DAB+ all-podcast radio station in the UK, has hooked up with Triton Digital’s ad-tech suite for the delivery, monetization, and measurement of its online streams. Continue Reading
Podcast Taxonomy, a consortium which establishes and defines creative roles in podcasting, has announced eight board members. Click through to see them. The new board plans to convene quarterly. Continue Reading
Facebook belatedly joins the audio age today … but just barely. The company is simultaneously launching Facebook Podcasts and the new Audio Rooms product. Click through for descriptions, details, and speculations. Continue Reading
Australian audio company ARN has gained exclusive podcast Australian ad sales representation for The New York Times, the company announces. The deal facilitates Australian advertisers reaching the entire NYT portfolio. ARN also operates the iHeartPodcast Network Australia. Continue Reading