Comprehensive coverage of the podcasting industry and its business ecosystem.
The awaited Podcast Analytics suite from Apple has arrived in beta. Whatever its shortfalls in the minds of some industry observers, and however ambivalent some podcast publishers might be about the intrusion of new data, Apple’s reporting of podcast consumption will sharply influence the shape, growth and revenue prospects of podcasting. Details and RAIN analysis. Continue Reading
RadioPublic is offering a a gift idea for the podcast fan in your life. The podcast listening and discovery platform is now making Podcards. Continue Reading
Amplifi Media CEO Steve Goldstein pens a follow-up to his investigation into the type of shows topping podcast charts. This time, it’s a look at which categories are the most crowded. Continue Reading
Brief news items and worthy reads from around the web. Podcasting is on the rise, and as with any hot concept, several startups have already emerged to fill specialized needs. Here’s a look at three newcomers: Descript, Backtracks, and Shortcut. Continue Reading
Another audio creator is making a second leap to television. Night Vale Presents has carved out a niche in telling stories about the spooky and supernatural. FX is working with Sony Pictures Television to create a TV series based on the company’s fictional radio show Welcome to Night Vale. Continue Reading
In a RAIN webinar last August, Melbourne-based podcast hosting and technology company Omny Studio announced a technology achievement that seemed either revolutionary or implausible, depending on one’s perspective. Omny claimed to offer podccast listening data captured from Apple’s Podcasts app. Today, prompted by the imminent release of Apple’s own podcast analytics, Omny has unfurled a description of its previously secret method. Continue Reading
Nielsen has published a new study into the effectiveness of podcast sponsorships and advertisements. The purpose was to measure “brand lift” across different measures, with a focus on comparing to video pre-roll ad effectiveness. Continue Reading
Amplifi Media CEO Steve Goldstein shares a blog post examining trends among the types of shows that are topping the podcast charts. Lots of insights and analytics about popular shows. Continue Reading
Podtrac released two special podcast ranking charts. The first lists the top 20 podcasts in the United States for 2017. The second chart is the top 10 new podcasts that were published for the first time during this year. In an impressive performance, S-Town topped both Podtrac lists. Continue Reading
In a whitepaper released yesterday on its blog, Triton Digital explains how podcast caching challenges the growth of podcasting, offeers supporting metrics, and and pledges its full support of platforms which move away from the practice. Continue Reading
Marvel Entertainment and podcast distribution platform Stitcher have joined to create Wolverine: The Long Night, a 10-episode audio series. In casting and production, the show seems to reach for a new level of cinematic reality, creating something that might be described as a movie for the ears. Continue Reading
Apple has acquired Pop Up Archive, the online platform of building tools to transcribe, organize, and search audio files. This acquisition includes podcast search engine Audiosear.ch, which shuttered late last month. Apple’s only comment on the development is its stock statement: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.” Continue Reading