Comprehensive coverage of the podcasting industry and its business ecosystem.
Amplifi Media CEO Steve Goldstein shares an interview with Brian Mayfield, SVP of Media for Ramsey Solutions, about how The Dave Ramsey Show managed to perform so well on Apple’s 2017 charts. Continue Reading
audioBoom, the podcast and audio on-demand platform, has shared some statistics from a “transformational” 2017 fiscal year. “Audioboom is now in the strongest possible position to maximize the foundations we have built over the last three years,” audioBoom CEO Rob Proctor said. Continue Reading
The awaited Podcast Analytics suite from Apple has arrived in beta. Whatever its shortfalls in the minds of some industry observers, and however ambivalent some podcast publishers might be about the intrusion of new data, Apple’s reporting of podcast consumption will sharply influence the shape, growth and revenue prospects of podcasting. Details and RAIN analysis. Continue Reading
RadioPublic is offering a a gift idea for the podcast fan in your life. The podcast listening and discovery platform is now making Podcards. Continue Reading
Amplifi Media CEO Steve Goldstein pens a follow-up to his investigation into the type of shows topping podcast charts. This time, it’s a look at which categories are the most crowded. Continue Reading
Brief news items and worthy reads from around the web. Podcasting is on the rise, and as with any hot concept, several startups have already emerged to fill specialized needs. Here’s a look at three newcomers: Descript, Backtracks, and Shortcut. Continue Reading
Another audio creator is making a second leap to television. Night Vale Presents has carved out a niche in telling stories about the spooky and supernatural. FX is working with Sony Pictures Television to create a TV series based on the company’s fictional radio show Welcome to Night Vale. Continue Reading
In a RAIN webinar last August, Melbourne-based podcast hosting and technology company Omny Studio announced a technology achievement that seemed either revolutionary or implausible, depending on one’s perspective. Omny claimed to offer podccast listening data captured from Apple’s Podcasts app. Today, prompted by the imminent release of Apple’s own podcast analytics, Omny has unfurled a description of its previously secret method. Continue Reading
Nielsen has published a new study into the effectiveness of podcast sponsorships and advertisements. The purpose was to measure “brand lift” across different measures, with a focus on comparing to video pre-roll ad effectiveness. Continue Reading
Amplifi Media CEO Steve Goldstein shares a blog post examining trends among the types of shows that are topping the podcast charts. Lots of insights and analytics about popular shows. Continue Reading
Podtrac released two special podcast ranking charts. The first lists the top 20 podcasts in the United States for 2017. The second chart is the top 10 new podcasts that were published for the first time during this year. In an impressive performance, S-Town topped both Podtrac lists. Continue Reading
In a whitepaper released yesterday on its blog, Triton Digital explains how podcast caching challenges the growth of podcasting, offeers supporting metrics, and and pledges its full support of platforms which move away from the practice. Continue Reading