Podcasting

Comprehensive coverage of the podcasting industry and its business ecosystem.

Balancing tech and authenticity: Adopter Media limits AI in host-read ads

Posted on by Brad Hill

In an effort to maintain authenticity and leverage the convenience and accuracy of AI, podcast ad agency Adopter Media has placed limitations on AI voicings of host-read ads. Specifically, insertion orders will now define limits on the use of AI voicing of ad copy. More than just an in-house decision, the company calls for creators, networks, advertisers, and agencies to uphold similar standards. Details inside. Continue Reading →

Steve Goldstein: Why Subscriptions Are Not The Solution For Most Podcasters

Posted on by Steve Goldstein

The New York Times is putting a lot of its podcast content behind paywalls, as it has done with cooking, games, and other categories. Should podcasters emulate? In this week’s guest column, Steve Goldstein observes: There is a lot of churn in subscription land. And the audio landscape is saturated with free content, much of it excellent. so it’s a mixed bag: “Good news: Some people are willing to pay.  Bad news: not a lot of people.” But there are exceptions, and industry opinions, and no definitive answer for all shows. Click for a key review of strategic thinking. Continue Reading →

Entertainment / Enjoyment / Effectiveness: Signal Hill quantifies common sense for branded podcasts

Posted on by Brad Hill

Signal Hill Insights released its 2024 Benchmark Report, documenting and measuring the effectiveness of branded podcasts. The company has for years been a leader in testing audio effectiveness in audio marketing. This latest report quantifies and evangelizes the power of brand-created podcasts. Click for detailed coverage.
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May podcast ad spend drops 14% (Magellan); 13 of top 15 are repeat big-spenders

Posted on by Brad Hill

Magellan AI’s accounting of podcast advertiser spending for May, for the top 15 spenders, shows the total spend  down 14 percent from April. In a display of month-over-month consistency, 13 of the top 15 are repeats from the April reckoning. Click for RAIN’s graphic month-over-month comparison. Continue Reading →