BBC study explores the power of branded podcasts

Several studies have explored the power of podcasts to forge personal connections with listeners, and a new investigation takes a closer look at how that applies to branded podcasts. BBC StoryWorks, the branded content division of the BBC Global News, commissioned a study by Neuro-Insight researchers into the power of sponsored shows to connect with listeners and achieve business goals. Continue Reading

James Cridland’s International Radio Trends: The Future of Radio in the Netherlands – and is 5G the future?

by James Cridland

James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: A savvy video about defining radio in the Netherlands. Examining the role of 5G in radio’s future. Continue Reading

NY Times “The Daily” crosses one-billion downloads; notches 2M per day

The New York Times issued a milestone brag today: Its flagship podcast, The Daily, has surpassed one-billion total downloads. “That’s billion with a b,” the company clarifies. In an exercise of imagination, arithmetic, and fudging the unknowns, we are led to imagine what “The Daily” is worth to the Times. Continue Reading