Comprehensive coverage of the podcasting industry and its business ecosystem.
Sony Music Entertainment is launching a new podcast joint venture. The company is collaborating with UK-based podcast producer Renay Richardson for a business called Broccoli Content. Continue Reading
Spreaker has added one-click distribution support for Android app Podcast Addict. The app reported that it has been downloaded more than 9 million times and hosts 750,000 shows. Continue Reading
NPR has announced the second Student Podcast Challenge, an opportunity for kids and teachers in grades 5-12 to create and submit new shows. The first year resulted in 6,000 submitted shows from teams representing 25,000 students. Continue Reading
Acast is launching a new program to help its podcasters put on live shows. It has entered a partnership with DICE to produce a run of events from late 2019 through 2020 in venues around London. Acast Live will feature shows curated from the company’s UK podcast network. Continue Reading
The latest report shared by Edison Research is an examination into the gender divides in podcasting. The results were initially presented at the She Podcasts LIVE event earlier this month. The report found that 29% of women have listened to a podcast in the last month, compared with 36% of men. Women are also drawing closer to an even split in the makeup of the monthly podcast audience. Continue Reading
iHeartMedia is launching a new podcast in partnership with Mental Floss. The show is titled History Vs, with Mental Floss Editor-in-Chief Erin McCarthy hosting. Each season of the podcast will explore the live of an important historical figure and their impact on contemporary culture and society. Continue Reading
Marvel has already expanded its universe of popular superheroes to include audio storytelling. Now it has entered a multi-year podcast deal with Sirius XM to create more audio content. This deal will see the launch of scripted and unscripted series, as well as a live event angle. Continue Reading
The annual Canadian Podcast Listener Report, produced by Audience Insights and sponsored by TPX (The Podcast Exchange), debuted the 2019 edition at RAIN Summit Canada last week. The results were presented by Jeff Vidler (President, Audience Insights) and Jeff Ulster… Continue Reading
Podcast technology company ART19 sent out a notice today describing results of a podcast audience ad targeting study, conducted by audio intelligence company Veritonic. the purpose was to test effectiveness, as defined by recall, relevancy, and intent/likelihood to purchase. The upshot is that targeting did increase recall and effectiveness, and the lift increased with more precise targeting. Continue Reading
Spotify has been putting an international spin on its original podcast productions, such as a daily news show in Spanish through a partnership with Colombian newspaper El Tiempo. The latest development is a fictional show in French called L’Employé that premieres today. Continue Reading
Crooked Media is adding a daily news podcast to its programming. The company, which most notably makes the Pod Save America show, joins a crowded landscape for tackling the current headlines in audio. Continue Reading
NPR and iHeartMedia continue their tug-of-war for the lead in Podtrac’s publisher ranker, and both have several shows on the analytics company’s latest podcast chart. iHeartMedia has two shows on the ranker, while NPR has eight. Continue Reading