Comprehensive coverage of the podcasting industry and its business ecosystem.
Livewire Labs (“Podcasting > Forward”), The top podcast hosting platform is Spotify, measured by number of episodes (not podcasts) on the platforms. Spotify hosted slightly more than 24% of new episodes published in August. That was more than twice as… Continue Reading
The average cost per thousand (CPM) for podcast advertising in August declined just over three percent from July. According to Libsyn’s monthly reckoning, the average CPM rate for a 60-second ad spot was $21.26 on July 1, compared to $21.69 a month earlier. That per-thousand rate was the lowest in over three years. Click for the big timeline chart. Continue Reading
SiriuisXM has published The Podcast Trends Report — a metrics-loaded pitch to advertisers. Its information is derived from 17 sources. The presentation is a 22-page infographic. Click for detailed RAIN coverage, charts, summary explanation, and link to the original. Continue Reading
Triton Digital released its monthly US Podcast Ranker for July2024, representing measurement from July 1 through July 28. (Triton rankers use 28-day months.). We note top podcasts and sales networks, and observe that only seven shows newly entered the list. Click for everything. Continue Reading
Fresh from Podcast Movement, RAIN guest columnist Steve Goldstein contributes this detailed tutorial in creating an audio promo, distilled from his PM keynote. The focus is squarely on podcasting, but the principles apply to any audio promotion. Creating podcast promos is low priority for many, Steve notes, making the seven takeaways he describes here essential learning. Beware dullnes — the cost is tune-out and dismissal. That is bedrock — and then he gets into left-brain and right-brain theory. An essential seminar. Continue Reading
In the day-2 keynote address at the 2024 Podcast Upfront, titled Raising Standards, Tom Webster (Partner, Sounds Profitable) delivered data, evangelized the podcast medium, and exhorted his audience to advocate for podcasting. And got a little scientific. And exhorted his audience. Continue Reading
The annual four-day Podcast Movement conference lifted off on Tuesday with an ambitious program of over 60 presentations, panel discussions, and interviews. Alongside those knowledge sessions, many featuring well-recognized podcast personalities, a vibrant exhibitor space held elaborate booths and mini-meeting spaces. Three keynote presentations opened the event in distinct ways. Continue Reading
Podcast growth agency Bumper has developed and released a new measurement dashboard which promises to publishers “the true performance” of podcasts. Bumper’s thesis is this: “In 2024 it continues to be unreasonably difficult to measure the success of a podcast.” The new product offers a solution. Continue Reading
Edison Research has released its Top 50 Podcasts in the U.S. for Q2 2024. The top podcast will not be a surprise. Edison rankers stand apart from ranking lists that count server-side mechanical events such as downloads and streams. Edison’s work conveys reach, using live surveying (in English and Spanish for this report). Continue Reading
Libsyn Ads has sent a robust business growth story packaged with a full schedule of the company’s speaking appearances in next week’s Podcast Movement conference. But the main news is robust growth of host-read ads in the first half of 2024 — 24% growth exactly. Click for details. Continue Reading
In its latest study of podcast advertising effectiveness, audio measurement company Veritonic compared the efficacy of podcasting with TikTok, Facebook, and Instagram. “Podcast ads are winning,” is the conclusion. The result derives from a July survey of consumers who listen to multiple podcasts per month. Click for findings, a graph, and link to the study release. Continue Reading
The average cost per thousand (CPM) for podcast advertising in July declined from the previous month. According to Libsyn’s monthly reckoning, the average CPM rate for a 60-second ad spot was $21.69 on July 1, compared to $21.95 a month earlier. Click for more detail and the long-term graphic. Continue Reading