James Cridland returns with a richly informative newsletter about radio around the world. In this edition: A new and fascinating study of language use in podcasting, which James connects to how to articulate concepts in radio. And there’s also a similar analysis of on-air speaking habits. Links to both. And much, much more. (Because one “much” wouldn’t be enough.) Continue Reading
by Steve Goldstein In this guest column, Steve Goldstein charts two crucial aspects of a podcast: Content value, and awareness. They are not always correlated ideally, which leads to the “Grid of Pain.” Click for the graphic and why it’s essential.
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by Jeff Vidler
Guest columnist and Signal Hill Insights President Jeff Vidler discusses an emerging trend in the underlying technology of digital audio advertising. “The sands are shifting under the feet of digital marketing as we march towards an online future that promises less personal tracking,” he writes. What is the opportunity for audio? Continue Reading
James Cridland returns with a richly informative newsletter about radio around the world. In this edition: As one European country readies its abandonment of FM radio, a campaign to rescue it begins. BBC Sounds releases Q2 stats. And much more. Continue Reading
James Cridland returns with a richly informative newsletter about radio around the world. In this edition: A suggestion for UK’s Podcast Radio, from a Canadian initiative. A discovery in Deezer. Why doesn’t Spotify do this thing? And riffing on iHeart’s new AI thing. Continue Reading
James Cridland returns with a richly informative newsletter about radio around the world. In this edition: Radiodays Africa, DAB+ in Belgium, dutch-language music, BBC podcasting, and much more. Continue Reading
James Cridland returns with a richly informative newsletter about radio around the world. In this edition he joins UK mourning for Jonathan “Jono” Coleman, who died two days ago. ALSO: the BBC annual report, news from Australia’s SCA, new ad delivery technology from AdsWizz, and more. Continue Reading
James Cridland returns with a richly informative newsletter about radio around the world. In this edition he identifies a chronic and damaging failure of audio production, complete with an illustrative DAW waveform. Plus much more. Continue Reading
by Steve Goldstein
If “findability” isn’t in every podcast creator’s lexicon, this guest column by Steve Goldstein will put it there. Steve details the search agony an enthusiastic and motivated user might have (and he did have) finding a podcast after hearing it advertised. An eye-opening read. Continue Reading
James Cridland returns with a richly informative newsletter about radio around the world — and a new email format. In addition to what the title promises, James describes an interesting Spotify/radio, or radio/Spotify, playlist. Continue Reading
by Jeff Vidler
Guest columnist and Signal Hill Insights President Jeff Vidler identifies three key facts about on-demand content, and speculates about the future. “The audience, not the regulator, is setting the rules.” Continue Reading
by Jeff Vidler
In this valuable column, Signal Hill Insights President Jeff Vidler lays out the six keys to podcast discovery on the creator side. It’s based on survey research conducted as part of the Canadian Podcast Listener 2020. Continue Reading