Spotify subsidiary Megaphone has launched a new data visualization aid for its podcast hosting clients: the Unique Listener Performance Tool. It’s a graphic display for seeing downloads and other user behavior, and comparing the information across different time periods. Continue Reading
AdsWizz, a leading global technology provider for digital audio advertising solutions, has been certified by the IAB Tech Lab as Open Measurement Software Development Kit (OM SDK) compliant. If that makes your eyes cross, think of it as “audibility.” This is the first time an audio ad-tech provider has had their SDK (Software Development Kit) certified for this compliance, enabling “audibility” verification of audio ads. The purpose of this standard is to give audio advertisers authentication that their ads are heard. Continue Reading
Radio, webcast, and podcast streaming app TuneIn is announcing the appointments of four executive leadership roles and six new board members. The expansion of leadership and oversight follows a November investment from Innovation Endeavors. Click for names, bios, and pics. Continue Reading
New podcasts of note.
Unsolved Mysteries (Cadence13 and Cosgrove/Meurer Productions)
New York Gritty (Blue Desk Productions)
Tomorrow’s Monsters (iHeartRadio)
…and one returning show from Vox Media
Continue Reading
by Matt Deegan
Guest columnist Matt Deegan (Folder Media) delivers a cogent analysis of Clubhouse, the hot new audio app– or is it about audio at all? Matt identifies key attributes of the Clubhouse experience. Continue Reading
MelodyVR will rename as Napster after acquiring the brand and assets last summer, and will list on the London Stock Exchange. This will be Napster’s fifth incarnation. As a branding asset, it is still trading on its revolutionary reputation, even though its revolutionary impact is an echo from the past. For anyone who has been following online audio for 25 years, there is a coherent historical line between the original Napster and today’s ecosystem of on-demand streaming music. Click through for details. Continue Reading
New podcasts of note.
The Jab (The Economist) / The Washies (Westwood One) / Suave (Futuro Studios & PRX)
Tap for details. Continue Reading
Jottings of note:
NASA podcasts relaunch … their logos
“Surprise! NASA’s podcast portfolio has a brand new look,” says Kate Atkinson, NASA’s podcast producer. We don’t see podcast art celebrations often. This one is well deserved.
Apple seeks head of international podcasts
Apple is engaged in a major recruiting effort for Head of International, Apple Podcasts. The company is seeking “Significant and relevant international management experience in the Podcast industry.”
Big growth of spanish and Portguese podcasts: Spotify
On Spotify, the number of podcasts in Spanish and Portuguese has grown more than 400%. That from Raúl Rivera, Spotify Sales Director for South America.
— Tuesday, February 9 Continue Reading
Jottings of note:
Financial literacy podcast Earn Your Leisure joins the Black Effect Podcast Network
The podcast, which has amassed more than five million downloads, applies an in-depth lens on the role money plays in sports, entertainment, and business.
Deezer recognized Black History Month with specialized content
The global streaming platform launched Deezer Black History Month Sessions featuring all original music recordings. Also, highlighting 26 original podcasts featuring black hosts and/or guests.
Podcaster Pence
Hardly a President, VP, or First Spouse who isn’t getting into the game. Today we hear the recently unemployed Mike Pence will launch a video podcast to “share the good news of conservatism.” He will collaborate with the Young America’s Foundation.
— Monday, February 8 Continue Reading
Nielsen has sent around a notice of “a trio of agencies” that have subscribed to the Nielsen Podcast Buying Power Service. They are Active International, Ad Results Media, and Oxford Road. Nielsen’s service offers insights spanning 18 genres that can be cross-referenced against a massive category of consumer purchase behavior patterns and services usage. The extensive Scarborough category database is leveraged in the service. Continue Reading
Much, but not all, of the conversation in Spotify’s earnings call yesterday was about podcasting and the company’s investments. “We are very much still in the investment phase of Spotify,” Ek stated. He also explicitly targeted radio in the tradition of Pandora earning calls of the past: “The primary opportunity, as we think about the long-term is in the linear radio experience by moving online and into on-demand. That is the eye on the prize, the one that we are chasing.” Continue Reading
Jottings of note:
AIMP webinar today
Today at 5:30 ET: A webinar from AIMP — “TikTok to Record Deal: The Transition From Viral Fame to Recording Artist.” Register HERE.
Amazon podcasts >> Canada
Amazon launches podcasts to Canadian users of Amazon Music. Amazon launched podcasts in the UlSl in September. Read the RAIN review HERE.
Bill Clinton, podcaster
Bill Clinton is started a podcast for iHeartRadio called Why Am I Telling You This? With Bill Clinton. The ex-President will chat with celebrities from many fields. The first guest is Wynton Marsalis. LISTEN HERE.
— Wednesday, February 4 Continue Reading